Adelaide AU Strongly Correlates to Consideration for a Tech Powerhouse


  • Measure OLV media quality
  • Compare AU and VCR to brand lift to determine the stronger optimization metric


  • Activate Adelaide tag-based analytics to measure OLV media placement quality
  • Prove a correlation between higher average AU ratings and consideration

Performance Results

AU Correlates Positively to Consideration. VCR Doesn’t.

Adelaide AU showed a strong positive correlation to Consideration (0.63). VCR had negative correlation (-0.353).

Optimization Opportunities

6X More Optimization Data than VCR

On this campaign, VCR only varied about 10% across every impression. AU, on the other hand, varied 59.5%. That’s nearly 6x more data to optimize to.

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