Make smarter media decisions with Attention Metrics

Adelaide makes it easy to measure omnichannel media quality and drive consistent impact in today’s fragmented media landscape.

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The Adelaide Dashboard

Trusted by

ABI
Audi
Haleon
Microsoft
NBA
The Coca-Cola Company

Move beyond viewability with AU

AU measures media quality more accurately than any other metric, predicting a placement’s ability to capture attention and drive business outcomes.

Apples-to-apples measurement across media and devicesApples-to-apples measurement across media and devices
Example AU values across different channels and devices
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Compare media across channels with an easy-to-understand 0–100 score

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Reduce waste and get better results with a machine learning model trained to outcomes

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Activate it easily, everywhere – programmatic activation available through your favorite DSPs

Your media quality dashboard

Measure

View campaign health and media quality trends at a glance

Analyze

Analyze granular performance data down to the channel, partner, domain, and placement level

Optimize

Identify clear opportunities to reallocate campaign traffic toward higher-quality inventory

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The Adelaide AU dashboard delivers real-time attention metrics media quality data

AU is available everywhere

A metric is only as valuable as it is easy to use. That’s why we’ve made AU available on every popular digital medium, including your favorite programmatic platforms.

AU is the only metric that allows advertisers to draw apples-to-apples media quality comparisons across all channels, formats, and devices.

Adlook
Adobe DSP
Amazon Ads
Equativ
Google Display & Video 360
Index Exchange
Inmobi
Magnite
Microsoft Advertising
OpenX
PubMatic
Teads
Trade Desk
TripleLift
Viant
Yahoo DSP
Average AU benchmarks by channel, from native and display near 20 AU up to cinema near 70 AU
50 AU40 AU35 AU30 AU25 AU20 AU45 AU55 AU70 AU65 AU60 AULinear TVNativeStreaming AudioOLVTerrestrial RadioCinemaCTVDOOHSocialPodcastDisplay
The MediaSense Adelaide AU audit proves that AU correlates to business outcomes

MediaSense audit validates the predictive power of Adelaide AU

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Adelaide AU University

Adelaide for Publishers

Trusted by media professionals from 75+ companies worldwide.
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Featured case studies

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National Basketball Association

Measuring the quality of digital and CTV spend reveals that higher AU scores correlate to increased tune-in.

Key Results:

  • Focusing budget on high-AU placements drove 38% higher tune-in for live games
  • High-AU media across OLV and display delivered 3x the tune-in of low-AU placements
View case study
Giannis Antetokounmpo holding the Larry O'Brien Championship Trophy

Coca-Cola Schweiz & Österreich

AU-based custom bidding algorithm outperforms Coca-Cola’s standard media buying formula across a range of brand health metrics.

Key Results:

  • Coke Zero’s AU-based custom algorithm drove 36% higher ad impact and 16% higher ad recall than the standard media buying formula
  • For Aquarius, AU optimizations delivered 49.5% lift in ad recall and 16% higher recognition vs. qCPM-optimized media
View case study
Coke Zero and Aquarius Water Lockup

Product Lift for AB InBev

High-quality, attentive media drives increased brand and product awareness.

Key Results:

  • Product awareness increased 38% from low- to higher-AU media while brand awareness increased 4.6%
  • Compared to low-AU media, placements with high AU scores delivered 129% higher unaided awareness and 88% lift in familiarity
View case study
Stella Artois Midnight Lager Lockup

Audi Switzerland: 2023 Audi RS e-tron GT

Attention-optimized custom algorithm drives lift in programmatic conversions compared to standard bidding tactics.

Key Results:

  • AU-based algorithm achieved a 69% higher conversion rate across Open Exchange inventory
  • On both Open Exchange and PMP deals, Audi saw a 60% increase in cumulative conversions
View case study
Audi RS e-tron® GT

Adelaide in the news

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Learn about attention with our free guides

Master the nuances of Attention Metrics with this collection of free guides from Adelaide and the Association of National Advertisers.

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Featured

2026 Outcomes Guide

Explore 60 real-world campaigns across 16 industries showing how advertisers use attention metrics to drive stronger brand impact, sales, and efficiency.

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Award-winning data & measurement

Best of Swiss Web Bronze AwardFestival of Media Global Awards Bronze winner, Brand BraveryMIXX Awards Europe 2023 Bronze winner, Lead Gen CampaignMIXX Awards Europe 2022 Silver winner, Effective Use of DataEffie Awards Switzerland Silver winner, Media InnovationAdExchanger Awards 2024 winner, Best Measurement or Analytics CapabilityAdExchanger Awards 2024 winner, Most Innovative Measurement ApproachMIXX Awards Europe 2022 Gold winner, Effective Use of Data