The world’s largest advertisers use Adelaide AU to drive better business outcomes.
Now, publishers can too.

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Download our free Publisher Guide

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Introducing Adelaide for Publishers

Get AU Scores for all the Ad Slots across your entire inventory using your preferred identifiers

Compare your performance to Adelaide Industry benchmarks at the channel and device level

Measure brand campaigns across your inventory and see real time performance in a campaign specific dashboard

The Adelaide for Publishers Dashboard — Measure AU Across Your Media Inventory

Get Started with just a one-time fee

Become an AU Certified Publisher

Get AU Ratings for all your properties with AU Certification. Let the largest advertisers in the world know that you’re ready to provide them with high-attention media.

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Move beyond viewability with AU

AU is an omnichannel metric proven to measure media quality more accurately than any existing metric. AU predicts the probability of a placement to capture attention and drive subsequent impact.

Apples-to-apple measurement across media and devices

Understand your Inventory

Get AU Ratings for your entire inventory down to the placement level with an AU Audit
Data is available in the AU dashboard
Use Audit results for planning and inventory curation - build out your high attention offering to be sold programmatically or directly

Measure Campaigns

Provide an advertiser client with AU Insights for every placement across an entire campaign
Utilize our tagged solution to see live campaign performance in our dashboard enabling in-flight optimizations and reporting
Utilize our tagless solution to generate quick AU Insights for every campaign across your inventory

Drive Demand

Join Adelaide’s List of Preferred Partners to win campaigns from Brands and Agencies interested in attention
Make sure the CPMs you’re charging are commensurate with the quality of your high attention inventory.

Unlock Strategic Support

Join Adelaide’s Preferred Partner Program

The Preferred Partner Program facilitates connections and favorable measurement terms between these brands and publishers who have adopted AU. We aim to drive demand to our Preferred Partners from brands interested in high-attention inventory and arm you with the data necessary to offer it.

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Find the right plan to fit your needs

Adelaide offers flexible plans and pricing to help you make the most of AU measurement and activation.

One-Time Fee

AU
Certified

Get Started

Usage Charges Apply

AU Preferred Partner

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Monthly Fee

Adelaide for Publishers

Get Started

Domain and Format-Level
AU Ratings

AU
Certified

AU Preferred Partner

Adelaide for Publishers

AU Certification Badge

AU
Certified

AU Preferred Partner

Adelaide for Publishers

Demand Generation Initiatives

AU
Certified

AU Preferred Partner

Adelaide for Publishers

Campaign Measurement Tools and Dashboard

AU
Certified

AU Preferred Partner

Adelaide for Publishers

AU Sales Training and AU University

AU
Certified

AU Preferred Partner

Adelaide for Publishers

Placement-Level AU Scores

AU
Certified

AU Preferred Partner

Adelaide for Publishers

AU Customer Success, Marketing, and
Analytics Support

AU
Certified

AU Preferred Partner

Adelaide for Publishers

AU Campaign Insights:
Server-to-Server Measurement

AU
Certified

AU Preferred Partner

Adelaide for Publishers

High AU PMPs

AU
Certified

AU Preferred Partner

Adelaide for Publishers

AU Flight Control

AU
Certified

AU Preferred Partner

Adelaide for Publishers

Adelaide solutions for publishers

Domain and Format-Level AU Ratings

AU scores across all of your placements, plus a Certified Ratings document and Adelaide-branded summary report.

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AU Certification Badge

Add our "AU Certified Media" badge to your properties and let the largest advertisers in the world know that you’re ready to provide them with high-attention media.

Demand Generation Initiatives

AU Preferred Partners are connected with brands interested in buying media from publishers with insight into their AU performance and the ability to cover measurement fees.

Campaign Measurement Tools and Dashboard

Track AU across campaigns via tagging or reporting. View media quality trends at a glance, analyze granular performance data, and identify optimization opportunities within your live AU dashboard.

AU Sales Trainings and AU University

Once you have a complete understanding of your inventory quality, our Sales and CS teams will train your demand teams in how to talk about our solution and your performance. You’ll also get access to exclusive courses from AU University.

Placement-Level AU Scores

Get access to AU ratings down to the Ad Unit and key value pair level. You’ll receive comprehensive reporting including all your desired break outs.

AU Customer Success, Marketing, and Analytics Support

You’ll have complete access to our world class Customer Success and Analytics team for inflight optimizations and post campaign insights. Tap into our marketing team for co- branded case studies, collateral, and press initiatives.

AU Campaign Insights: Server-to-Server Measurement

Measure campaigns without tagging using our automated campaign insights tool. Just send us a post campaign log and Adelaide will score the campaign and breakdown your performance.

Set up High AU PMPs

Adelaide will help you curate deals using your AU data so interested brands can buy your highest AU inventory via PMP in every major SSP.

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AU Flight Control

Pinpoint the ideal balance of media quality and frequency needed to drive an outcome. Use our Flight Control dashboard to identify the AU floor at which a client KPI will see the optimal lift.

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