News

BLOG

May 8, 2023

Adelaide and ADYOULIKE Partner to Launch High-Attention Auction Packages

Read blog post
Blog
Press
Blog

May 3, 2023

Ensure the Highest-Quality CTV Inventory—and Better Business Outcomes—with High-Attention PMPs for CTV
Read blog post
Blog

May 3, 2023

Drive Better Business and Environmental Outcomes with New High Attention, Low-Emissions PMPs
Read blog post
Blog

April 12, 2023

Adlook and Adelaide Unveil New AU-CPM Buying Model Enabling Advertisers to Transact on Attention Metrics
Read blog post
Blog

April 7, 2023

A First-of-its-kind Partnership in the Local Media Market: Xaxis Romania, in Collaboration with Adelaide, Offers Attention Measurement Services for Renowned Brands
Read blog post
Blog

April 5, 2023

ANA Webinar Recap: Mediahub & Adelaide  Reveal the Impacts of High-Quality Media on Conversions and Carbon Emissions
Read blog post
Blog

March 7, 2023

Adelaide Partners with Magnite, PubMatic, TRUSTX, Sovrn, Xandr, Google Display & Video 360, and Other Supply-side Partners to Launch the Industry’s First High Attention Marketplaces Worldwide
Read blog post
Blog

March 2, 2023

Industry Experts Unpack the Future of Digital Advertising with “Next in Marketing”
Read blog post
Blog

January 24, 2023

Global Partnership Between Adelaide and TVision Furthers Commitment to Omnichannel Attention Measurement and Enables Programmatic Activation
Read blog post
Blog

January 17, 2023

Adelaide Opens London Office to Support Growing EMEA Business; Led by New Sales Hire & ex-Oracle Lead Ed Bristow
Read blog post
Blog

December 21, 2022

Xaxis Switzerland Partners with Adelaide to Transform Programmatic Media Buying
Read blog post
Blog

December 19, 2022

Adelaide Announces Global Partnership with PubMatic to Launch First High-Attention Auction Packages
Read blog post
Blog

December 13, 2022

Verve Group Selects Adelaide as Attention Measurement Partner for Contextual Targeting Capabilities
Read blog post
Blog

November 2, 2022

Seedtag Increases US Footprint, Selects Adelaide as Attention Measurement Partner
Read blog post
Blog

October 24, 2022

Adelaide Welcomes Former Foursquare Executive John Wadsworth-Drake as Vice President of Sales, West and Central
Read blog post
Blog

July 19, 2022

The Attention Dimension: Higher Quality Media, More Attention, Lower Cost: How to Get There
Read blog post
Blog

July 7, 2022

The ANA Half-Day Attention Metrics Conference Recap
Read blog post
Blog

June 23, 2022

Reducing Emissions with Attention Metrics: Early Results From Scope3 & Adelaide
Read blog post
Blog

June 15, 2022

The Attention Dimension: Why SSPs See Value in Attention Metrics
Read blog post
Blog

June 15, 2022

The Attention Dimension: How the NBA Uses Attention Metrics to Reimagine Cross-channel Planning & Buying
Read blog post
Blog

June 14, 2022

The Attention Dimension: Why Attention Metrics Are Poised to Become a Top Priority in 2022
Read blog post
Blog

June 2, 2022

The Legacy of a Measurement Business is the Incentives it Creates
Read blog post
Blog

May 12, 2022

Adelaide & MediaCom Win Big at IAB Euro MIXX and Festival of Media Global Awards
Read blog post
Blog

May 10, 2022

Adelaide and Mediahub Launch First-ever Media Attentiveness Training Program
Read blog post
Blog

May 4, 2022

The “Attentive Audience Paradox”
Read blog post
Blog

May 2, 2022

Are You Getting a Fair Deal on Your Media Investment?
Read blog post
Blog

April 26, 2022

The Attention Pathway & How to Measure It
Read blog post
Blog

April 8, 2022

Don’t Wait for Perfection When It Comes to Using an Attention Currency
Read blog post
Blog

March 14, 2022

With a Little Help From AU, Coca-Cola And ŠKODA Switzerland vie for Best Crossmedia Campaign of 2021
Read blog post
Blog

March 11, 2022

All About the Outcomes: Proof that High-quality, High-AU Media Drives Better Results From Site Visits to Conversions
Read blog post
Blog

February 11, 2022

Quarterly Measurement Update
Read blog post
Blog

January 5, 2022

In-Flight Optimization Just Got Better By Combining Attention Metrics with Real-Time Sales Lift
Read blog post
Blog

January 3, 2022

More Attention Than…
Read blog post
Blog

December 12, 2021

The Year in Attention 2021: Correlations Preview
Read blog post
Blog

November 9, 2021

How Adelaide AU Ratings Predict Tune-In for the NBA
Read blog post
Blog

November 9, 2021

Adelaide at the ARF’s AUDIENCExSCIENCE 2021
Read blog post
Blog

September 24, 2021

AU Predicts Tune-in on Display, OLV—and Now CTV
Read blog post
Blog

July 1, 2021

Changing the Game: What Advertising Can Learn from Baseball
Read blog post
Blog

June 21, 2021

3 Signs Your Currency is Broken
Read blog post
Blog

May 10, 2021

Attention Metrics Take Root
Read blog post
Blog

February 21, 2021

WARC: There Are No Outcomes Without Attention
Read blog post
Blog

December 15, 2020

2020: The Year in Attention Infographic
Read blog post
Blog

September 1, 2020

Adelaide Adds Facebook, Instagram, and YouTube to AU Measurement Suite
Read blog post
Blog

June 8, 2020

WARC: Using Attention Metrics to Regulate the Media Marketplace
Read blog post
Blog

May 27, 2020

May Client of the Month: Clair Bergam
Read blog post
Blog

March 25, 2020

March Client of the Month: Meredith Lasner
Read blog post
Blog

March 18, 2020

Adelaide Insights: Attention Unit & Brand Impact Correlations
Read blog post
Blog

February 17, 2020

February Client of the Month: Rebecca Averback
Read blog post
Blog

January 29, 2020

End-of-Year Insights: Highlights from Adelaide's Inaugural Year
Read blog post
Blog

January 17, 2020

January Client of the Month: Yuting Zhang
Read blog post
Blog

December 19, 2019

Client of the Month: Scott Konopasek at Noble People
Read blog post
Blog

December 17, 2019

Takeaways from Quality Metrics: Beyond Viewability
Read blog post
Press

May 3, 2023

Adelaide Launches High-Attention CTV PMPs in Collaboration with Microsoft Advertising & TVision
Read on 
ExchangeWire
Press

May 3, 2023

Adelaide Launches High-Attention, Low-Emissions PMPs in Collaboration With Microsoft Advertising & Scope3
Read on 
ExchangeWire
Press

May 2, 2023

Attention-Based PMPs Help Mars and Nespresso Be More Seen and More Green
Read on 
AdExchanger
Press

May 1, 2023

ARF Audience X Science Day Two: Media Currency Battle Lines Drawn
Read on 
MediaPost
Press

May 1, 2023

Teads Reveals Insights Connecting Video Ads in Premium Content with High Attention
Read on 
PR Newswire
Press

April 11, 2023

Xaxis Romania in Collaboration with Adelaide Offers Attention Measurement Services for Renowned Brands
Read on 
ExchangeWire
Press

April 11, 2023

Adlook & Adelaide Unveil New AU-CPM Buying Model Enabling Advertisers to Transact on Attention Metrics
Read on 
ExchangeWire
Press

April 10, 2023

May the Best Attention Metric Win
Read on 
AdWeek
Press

March 21, 2023

ShowHeroes Group Unveils Hat Trick of Ad Attention Products for a “New Era of Transparency and Reach”
Read on 
ExchangeWire
Press

March 7, 2023

Audi, Mars, Nespresso Embrace Ad Effectiveness With New Attention Metrics
Read on 
AdWeek
Press

March 6, 2023

Sharethrough Partners With Adelaide To Sell Media Based On Attention
Read on 
AdExchanger
Press

February 27, 2023

Media Buying Briefing: Holding companies and attention metrics, a KPI or a currency?
Read on 
Digiday
Press

February 20, 2023

What is a better measure of campaign success: viewability or attention?
Read on 
The Drum
Press

February 10, 2023

Is This the Dawn of Advertising’s Generative AI Era?
Read on 
ExchangeWire
Press

February 6, 2023

Attention Metrics Insights, and Why They Are Becoming so Popular
Read on 
MediaPost
Press

January 24, 2023

Adelaide and TVision Partnership Bolsters Omnichannel Attention Measurement and Enables Programmatic Activation
Read on 
ExchangeWire
Press

January 17, 2023

Adelaide Opens London Office to Support Growing EMEA Business; Led by New Sales Hire Ed Bristow
Read on 
ExchangeWire
Press

December 24, 2022

ARF Attribution Accelerator 2022 – Best Presentations
Read on 
Provalytics
Press

December 21, 2022

Audi Drives Performance With an Attention-Based Bidding Algorithm
Read on 
AdExchanger
Press

December 19, 2022

Adelaide Announces Global Partnership with PubMatic to Launch First High-Attention Auction Packages
Read on 
ExchangeWire
Press

December 16, 2022

PubMatic Adopts Adelaide's Attention Metrics to Create 'Supply Chain 2.0'
Read on 
Digiday
Press

December 15, 2022

Viewability Can't Guarantee Performance, It's Time to Move to Attention
Read on 
AdWeek
Press

December 14, 2022

Economy and Ad Spend: Predictions for 2023
Read on 
ExchangeWire
Press

November 27, 2022

The Promise of the Pivot: How We Shifted Our Business From Media to Measurement
Read on 
BTOES
Press

November 2, 2022

Seedtag Increases US Footprint, Selects Adelaide as Attention Measurement Partner
Read on 
Martechcube
Press

November 1, 2022

How Metrics Become Currencies: The Arbitrage Cycle
Read on 
Media Leader
Press

October 25, 2022

Adelaide Hires Regional VP to Expand US Team
Read on 
Research Live
Press

October 24, 2022

Adelaide Welcomes Former Foursquare Executive John Wadsworth-Drake as VP Sales, West & Central
Read on 
ExchangeWire
Press

October 14, 2022

Verve and Adelaide Partner on Contextual Targeting
Read on 
MarTech Series
Press

October 10, 2022

The Centre of Attention
Read on 
New Zealand Marketing
Press

October 3, 2022

Ad Tech and ESG: Leading or Lagging?
Read on 
ExchangeWire
Press

September 27, 2022

The 19 Most Promising Advertising and Marketing Tech Startups of 2022, According to VCs
Read on 
Business Insider
Press

September 15, 2022

How Attention Metrics Is Wending Its Way Into the Programmatic Process for Clients Like the NBA
Read on 
Digiday
Press

August 30, 2022

Byron Sharp Is Right: Chasing Fleeting Attention Is a Waste of Money
Read on 
Media Leader
Press

August 17, 2022

AdExplainer: How to Use Attention Metrics
Read on 
AdExchanger
Press

August 16, 2022

I'm a VC Whose Firm Has Backed Headspace and The Skimm: Here's How I Spot Winners and the Sectors I'm Most Excited About Right Now
Read on 
Business Insider
Press

July 18, 2022

How to Get There: Higher Quality Media, More Attention, Lower Cost
Read on 
MediaPost
Press

July 7, 2022

Teads' Pintarelli Pays Attention to Making Attention Pay
Read on 
BeetTV
Press

July 1, 2022

DISQO Partners With Adelaide
Read on 
Research Live
Press

June 30, 2022

Attention Metrics Are More Important Than Ever
Read on 
ANA
Press

June 28, 2022

DISQO Partners With Adelaide on Ad Measurement
Read on 
Martechvibe
Press

June 27, 2022

Aiming for the Most Efficient Media Buy
Read on 
MediaPost
Press

June 16, 2022

Adelaide & Fitzco Announce Strategic Partnership
Read on 
ExchangeWire
Press

June 16, 2022

Teads Launches Ambitious Attention Program at Cannes Lions to Advance Omnichannel Attention Measurement Combining Creative and Media
Read on 
BusinessWire
Press

June 15, 2022

Viant and Adelaide Launch Industry-First Solution Allowing Brands to Harness the Value of Attention Metrics Programmatically
Read on 
MarTech Series
Press

June 7, 2022

Adelaide Raised $7 Million in Seed Round Led by Human Ventures
Read on 
Axios
Press

June 7, 2022

Adelaide Raises Seed Round Led by Human Ventures
Read on 
Media Leader
Press

June 7, 2022

Attention Measurement Startup Adelaide Snags $7 Million in Seed Funding From Human Ventures
Read on 
AdExchanger
Press

June 7, 2022

Human Ventures Invests in Attention Measurement Business Adelaide
Read on 
VideoWeek
Press

June 7, 2022

'Subprime' Ad Pundit Joe Marchese to Chair Attention-Based Startup
Read on 
MediaPost
Press

June 6, 2022

Media Buying Briefing: Sustainability Once Again Takes Center Stage Across Digital Media
Read on 
Digiday
Press

June 3, 2022

Havas Media Group Bumps Up Its Commitment to Attention Metrics, Which Is Linked to Positive Emissions and Sustainability
Read on 
Digiday
Press

May 24, 2022

Using Attention Metrics to Optimize Frequency and Recency
Read on 
WARC
Press

May 12, 2022

Adelaide & Mediahub Launch First-Ever Media Attentiveness Training Programme
Read on 
ExchangeWire
Press

May 10, 2022

Tobii's Mike Bartels: Attention Data a 'No-Brainer' for Future of Media
Read on 
Media Leader
Press

May 4, 2022

Adelaide Hires Former Nielsen Executive Tyler DeTour as VP of Sales
Read on 
Research Live
Press

April 25, 2022

The Rise of the Attention Specialists: What We Know Will Humble the Industry
Read on 
Media Leader
Press

April 24, 2022

Recipes for Effective Media Measurement
Read on 
asiCAST
Press

April 20, 2022

Kargo Acquires Parsec to Expand Attention on Advertising
Read on 
B&T
Press

April 14, 2022

Revolving Door Agency Moves
Read on 
AdWeek
Press

April 13, 2022

Will 'Attention' Metrics Bring 'Impressions' to Reform?
Read on 
MediaPost
Press

April 12, 2022

Attention Metrics with Marc Guldimann
Read on 
In Clear Focus Podcast
Press

April 11, 2022

BAM Strategy Partners With Adelaide to Incorporate Outcomes-Based Attention Metrics Into Media Planning and Buying
Read on 
ExchangeWire
Press

April 8, 2022

Don't Wait for Perfection When It Comes to Using an Attention Currency
Read on 
Media Leader
Press

April 5, 2022

The 'Attentive Audience Paradox': Why Blindly Maximizing Attention Is Risky for Brands
Read on 
WARC
Press

April 4, 2022

Attention Metrics Show Potential at Top and Bottom of Marketing Funnel
Read on 
Digiday
Press

March 31, 2022

Kargo Buys Parsec to Build Attention-Based Mobile Currency
Read on 
AdExchanger
Press

March 15, 2022

Lucid and Adelaide Prove Attention Metrics Drive Better Brand Outcomes Than Traditional Metrics
Read on 
ExchangeWire
Press

March 9, 2022

The Next Frontier in Attention Metrics: Media Mix Modeling
Read on 
WARC
Press

March 7, 2022

Why SSPs See Value in Attention Metrics
Read on 
MediaPost
Press

March 2, 2022

Adelaide and Realeyes Tackle Attention Together
Read on 
MediaVillage
Press

February 28, 2022

New Advertiser and Consumer Studies on Media Attentiveness and Ad Skipping from the Cumulus Media | Westwood One Audio Active Group®
Read on 
Westwood One
Press

February 24, 2022

Realeyes, Adelaide Introduce New Potential for Advertising Quality Through Creative and Media Attention Data
Read on 
MarTech Series
Press

February 10, 2022

Movers & Shakers
Read on 
Campaign US
Press

February 7, 2022

Why Attention Metrics Are Poised to Become a Top Priority in 2022
Read on 
MediaPost
Press

February 4, 2022

Strategic Partnership with Adelaide Offers Mediahub Clients a Media Buying Advantage and Promotes Innovation in Media Quality Measurement
Read on 
MarTech Series
Press

January 25, 2022

Kargo and Adelaide Team Up to Deliver Better Media Quality Metrics for Brands and Publishers
Read on 
Stoppress New Zealand
Press

January 12, 2022

Attention Metrics Bring Positive Incentives for Advertisers and Publishers
Read on 
Digiday
Press

January 7, 2022

In-Flight Optimization Just Got Better by Combining Attention Metrics with Real-Time Sales Lift
Read on 
IRI Blog
Press

December 9, 2021

Brands Get Access to Unique Media Quality Metrics With Kargo and Adelaide Partnership
Read on 
Kargo
Press

December 6, 2021

The NBA Increases Tune-In for Live Games by Buying High-Attention CTV Ad Spots
Read on 
AdExchanger
Press

November 4, 2021

Attention, Please!
Read on 
xmvoice
Press

October 22, 2021

The Most Important Nuance of Attention Metric
Read on 
ARF
Press

October 19, 2021

This Company Says It Can Measure How Much Attention Someone Is Paying to an Ad
Read on 
Morning Brew
Press

October 8, 2021

What's Next in Attention
Read on 
MediaPost
Press

September 21, 2021

Do I Have Your 'Attention?'
Read on 
MediaPost
Press

August 26, 2021

The Two Media Strategies for Ad Attention
Read on 
MediaVillage
Press

August 24, 2021

Fix the Metrics, Fix the Incentives, Fix the Problems
Read on 
ANA
Press

July 20, 2021

Where's Waldo? Your Ads Deserve More Attention
Read on 
AdExchanger
Press

July 15, 2021

Adelaide Raises $2M From Angel Backers
Read on 
AdExchanger
Press

July 15, 2021

Metrics Firm Adelaide Draws Investment From Bigwig Media Backers
Read on 
Digiday
Press

July 1, 2021

3 Ways Anheuser-Busch Is Transforming How It Measures Video
Read on 
Think with Google
Press

May 10, 2021

Attention Metrics Vie for the Industry's Well, Attention. Will It Take Root?
Read on 
Digiday
Press

March 29, 2021

How Well Do Audio Ads Capture Listeners' Attention?
Read on 
Insideradio.com
Press

March 17, 2021

There's No Perfect Replacement for Cookies
Read on 
Campaign US
Press

March 11, 2021

Attention Metrics Startup Gets Attention of Ad Industry's Elite
Read on 
MediaPost
Press

February 28, 2021

'We Must Create New Proxies': In the Absence of Cookies, Advertisers Focus on Attention
Read on 
Digiday
Press

February 25, 2021

First Three Brands Join the Attention Council
Read on 
Marketing Week
Press

February 9, 2021

There's No Outcomes Without Attention
Read on 
WARC
Press

February 1, 2021

Attention Deficit World-Order
Read on 
Bad Impressions Podcast