Adelaide Insights and News

November 5, 2025

Introducing Custom AU

Learn how Custom AU calibrates Adelaide’s AU attention metric using first-party signals to reflect platform-specific media quality scores.

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Press Release

October 23, 2025

Adelaide Debuts New AU Ecosystem Hub for Quality-Driven Advertising

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Press Release

October 21, 2025

Adelaide Appoints Industry Veteran & Streaming Pioneer Peter Naylor to Its Board of Advisors

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Press Release

October 7, 2025

Nielsen and Adelaide Launch the Industry’s First Unified View of Reach and Media Attention

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Press Release

July 1, 2025

Who’s Auditing the Metrics? MediaSense Just Did—and AU Passed

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Event

June 23, 2025

AU Ecosystem Hits the Ground Running With Cross-Market Support and a Five-Stop Roadshow

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Attention Insight

May 20, 2025

Adelaide Launches 2025 Outcomes Guide: Collection of Case Studies Demonstrates Average 41% Upper-Funnel and 55% Lower-Funnel Lift From Attention Metrics

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Press Release

December 11, 2024

PubMatic & Adelaide Unveil First-to-Market Integration to Reinvent Attention-Based Media Quality Targeting

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Press

May 22, 2025

Dozens of Premium Publishers Join Adelaide's New ‘AU Ecosystem’

Google’s Move Toward Attention Metrics Could Be A Viewability Killer, Says Jaguar Land Rover

Why Attention Metrics Are Showing up in the Financial Times’ RFPs

Why Attention Is No Longer Just a Metric—It’s a Guarantee

Attention Is the Future with Adelaide

B2B Branding With Attention Metrics

WSJ Finds People Paid More Attention to Ads During the Election

The Power of Attention Metrics in Mobile Advertising

Adelaide, PubMatic Partner in Effort To Improve Media Quality

Early Adopters Are Snapping Up Attention-Based Inventory Before Everyone Else Drives Up The Costs

The Rise of Attention Metrics Brings New Opportunities for Publishers

Episode 98: Marc Guldimann Explains Everything About Attention

Can’t Afford Not To Pay Attention; The New Heavyweight Challenger

An Interview With Adelaide’s Marc Guldimann

Adelaide Becomes the First Attention Metrics Firm To Enter the MRC Accreditation Process

The Media Cost/Quality Disconnect — and How To Use Attention To Get the Most Bang for Your Buck

Buyers Can Now Target High-Attention Inventory in The Trade Desk

Attention Measurement Is Progress for Publishers Like The New York Times

The Wall Street Journal Offers Advertisers a Performance Guarantee Timed to the Election

The VC POV

Adelaide Raises To Build Toward Currency

Adelaide Raises $1.4 Million From Aperiam and Acquires Data Marketplace Rita

Adelaide Acquires Insights Business Rita Following $1.4 Million Seed Expansion

Measuring Media Quality with Harmon Lyons

Adelaide Names Research Director

Inside the New York Times’ Plans To Correlate Attention Levels to Other Metrics

Ad Quality Scoring Company Adelaide Expands to Podcasts, Other Forms of Audio

Adzymic Partners with Adelaide to Elevate Attention Metrics within Adzymic Premium Exchange

Exclusive: Teads Partners with TVision and Adelaide

IPG Mediabrands Partnership with Adelaide Activates New Era in Media Quality Management

For the New York Times, Attention Metrics Find New Applications

EMARKETER Selects Adelaide as the First Attention Measurement Company to Enrich Its Platform with Attention Metrics

Industry KPIs: YouTube and X emerge as leaders for social media advertising attention

Adelaide Releases Attention Leaderboard Feat. Top CTV Platforms

Attention Firm Adelaide Penetrates Holding Company Media Agencies With New Tool

How a Better Understanding of Media Quality Can Help Unstick Culture

MobileFuse Partners with Adelaide on Comprehensive Network Audit, Offers High-AU Mobile and CTV Marketplace to Customers

Adelaide Unveils 2024 Outcomes Guide

AdTheorent Partners With Adelaide To Utilize Attention-Based Metrics for Campaign Optimization and Measurement

Magellan AI and Adelaide To Offer Advanced Attention Measurements to Ad Buyers

Advertising’s AI Revolution Is Coming – And Its Role in Media May Be Different Than You Think

From Viewability to Impact: Adelaide's Marc Guldimann on Meaningful Attention Amid Ad Clutter and Privacy Concerns

Audio Shines in Work Conducted by Attention Metrics Provider Adelaide

Media Buyers Urged to Replace Duration of Attention With Probability

AU Metrics: Redefining Advertising Quality With Marc Guldimann

The #1 Threat to Attention Metrics: The Paradox of Attentive Audiences

Triplelift Partners With Adelaide

Adelaide Partners With Visa and Starcom on Campaign Measurement

Equativ Partners with Adelaide

Optimizing for Attention... Or Not... With Marc Guldimann - CEO & Founder of Adelaide

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The Digital Distillery

Press

July 3, 2023

Havas Media, Adelaide Launch Proprietary Attention Metric

NCM Takes Historic Step To Bring Attention Metrics To Cinema Ads

Yahoo Lets Advertisers Buy Based on Attention With Adelaide Tie Up

Adelaide & ADYOULIKE Partner to Launch High-Attention Auction Packages

Adelaide Launches High-Attention CTV PMPs in Collaboration with Microsoft Advertising & TVision

Adelaide Launches High-Attention, Low-Emissions PMPs in Collaboration With Microsoft Advertising & Scope3

Attention-Based PMPs Help Mars and Nespresso Be More Seen and More Green

Xaxis Romania in Collaboration with Adelaide Offers Attention Measurement Services for Renowned Brands

Adlook & Adelaide Unveil New AU-CPM Buying Model Enabling Advertisers to Transact on Attention Metrics

Audi, Mars, Nespresso Embrace Ad Effectiveness With New Attention Metrics

Sharethrough Partners With Adelaide To Sell Media Based On Attention

Adelaide and TVision Partnership Bolsters Omnichannel Attention Measurement and Enables Programmatic Activation

Adelaide Opens London Office to Support Growing EMEA Business; Led by New Sales Hire Ed Bristow

Audi Drives Performance With an Attention-Based Bidding Algorithm

Adelaide Announces Global Partnership with PubMatic to Launch First High-Attention Auction Packages

PubMatic Adopts Adelaide's Attention Metrics to Create 'Supply Chain 2.0'

The Promise of the Pivot: How We Shifted Our Business From Media to Measurement

Seedtag Increases US Footprint, Selects Adelaide as Attention Measurement Partner

Verve and Adelaide Partner on Contextual Targeting

DISQO Partners With Adelaide

DISQO Partners With Adelaide on Ad Measurement

Adelaide & Fitzco Announce Strategic Partnership

Viant and Adelaide Launch Industry-First Solution Allowing Brands to Harness the Value of Attention Metrics Programmatically

Human Ventures Invests in Attention Measurement Business Adelaide

'Subprime' Ad Pundit Joe Marchese to Chair Attention-Based Startup

Attention Measurement Startup Adelaide Snags $7 Million in Seed Funding From Human Ventures

Adelaide Raised $7 Million in Seed Round Led by Human Ventures

Adelaide Raises Seed Round Led by Human Ventures

Using Attention Metrics to Optimize Frequency and Recency

Adelaide & Mediahub Launch First-Ever Media Attentiveness Training Programme

Adelaide Hires Former Nielsen Executive Tyler DeTour as VP of Sales

Kargo Acquires Parsec to Expand Attention on Advertising

Attention Metrics with Marc Guldimann

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In Clear Focus Podcast

Press

April 11, 2022

BAM Strategy Partners With Adelaide to Incorporate Outcomes-Based Attention Metrics Into Media Planning and Buying

The 'Attentive Audience Paradox': Why Blindly Maximizing Attention Is Risky for Brands

Lucid and Adelaide Prove Attention Metrics Drive Better Brand Outcomes Than Traditional Metrics

The Next Frontier in Attention Metrics: Media Mix Modeling

Adelaide and Realeyes Tackle Attention Together

Realeyes, Adelaide Introduce New Potential for Advertising Quality Through Creative and Media Attention Data

Strategic Partnership with Adelaide Offers Mediahub Clients a Media Buying Advantage and Promotes Innovation in Media Quality Measurement

Kargo and Adelaide Team Up to Deliver Better Media Quality Metrics for Brands and Publishers

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Stoppress New Zealand

Press

December 9, 2021

Brands Get Access to Unique Media Quality Metrics With Kargo and Adelaide Partnership

The NBA Increases Tune-In for Live Games by Buying High-Attention CTV Ad Spots

This Company Says It Can Measure How Much Attention Someone Is Paying to an Ad

Where's Waldo? Your Ads Deserve More Attention

Metrics Firm Adelaide Draws Investment From Bigwig Media Backers

Adelaide Raises $2M From Angel Backers

Attention Metrics Startup Gets Attention of Ad Industry's Elite

There's No Outcomes Without Attention

Attention Deficit World-Order

Read on

Bad Impressions Podcast

Introducing Custom AU

Adelaide Debuts New AU Ecosystem Hub for Quality-Driven Advertising

Adelaide Appoints Industry Veteran & Streaming Pioneer Peter Naylor to Its Board of Advisors

Nielsen and Adelaide Launch the Industry’s First Unified View of Reach and Media Attention

Who’s Auditing the Metrics? MediaSense Just Did—and AU Passed

AU Ecosystem Hits the Ground Running With Cross-Market Support and a Five-Stop Roadshow

Announcing AU Ecosystem for Publishers

NewFronts, New Signals: Google Announces AU-Powered Custom Bidding in DV360

PHD’s Malcolm Devoy on the Power of Adelaide’s AU for Effective Planning

The Evolution of Gaze Detection: How Adelaide Is Raising the Standard

Adelaide’s Upgraded Dashboard Delivers More Control, Efficiency, & Transparency

Adelaide Launches 2025 Outcomes Guide: Collection of Case Studies Demonstrates Average 41% Upper-Funnel and 55% Lower-Funnel Lift From Attention Metrics

PubMatic & Adelaide Unveil First-to-Market Integration to Reinvent Attention-Based Media Quality Targeting

Dozens of Premium Publishers Join Adelaide's New ‘AU Ecosystem’

Google’s Move Toward Attention Metrics Could Be A Viewability Killer, Says Jaguar Land Rover

Why Attention Metrics Are Showing up in the Financial Times’ RFPs

Why Attention Is No Longer Just a Metric—It’s a Guarantee

Attention Is the Future with Adelaide

B2B Branding With Attention Metrics

WSJ Finds People Paid More Attention to Ads During the Election

The Power of Attention Metrics in Mobile Advertising

Adelaide, PubMatic Partner in Effort To Improve Media Quality

Early Adopters Are Snapping Up Attention-Based Inventory Before Everyone Else Drives Up The Costs

The Rise of Attention Metrics Brings New Opportunities for Publishers

Episode 98: Marc Guldimann Explains Everything About Attention

Can’t Afford Not To Pay Attention; The New Heavyweight Challenger

An Interview With Adelaide’s Marc Guldimann

Adelaide Becomes the First Attention Metrics Firm To Enter the MRC Accreditation Process

The Media Cost/Quality Disconnect — and How To Use Attention To Get the Most Bang for Your Buck

Buyers Can Now Target High-Attention Inventory in The Trade Desk

Attention Measurement Is Progress for Publishers Like The New York Times

The Wall Street Journal Offers Advertisers a Performance Guarantee Timed to the Election

The VC POV

Adelaide Raises To Build Toward Currency

Adelaide Raises $1.4 Million From Aperiam and Acquires Data Marketplace Rita

Adelaide Acquires Insights Business Rita Following $1.4 Million Seed Expansion

Measuring Media Quality with Harmon Lyons

Adelaide Names Research Director

Inside the New York Times’ Plans To Correlate Attention Levels to Other Metrics

Ad Quality Scoring Company Adelaide Expands to Podcasts, Other Forms of Audio

Adzymic Partners with Adelaide to Elevate Attention Metrics within Adzymic Premium Exchange

Exclusive: Teads Partners with TVision and Adelaide

IPG Mediabrands Partnership with Adelaide Activates New Era in Media Quality Management

For the New York Times, Attention Metrics Find New Applications

EMARKETER Selects Adelaide as the First Attention Measurement Company to Enrich Its Platform with Attention Metrics

Industry KPIs: YouTube and X emerge as leaders for social media advertising attention

Adelaide Releases Attention Leaderboard Feat. Top CTV Platforms

Attention Firm Adelaide Penetrates Holding Company Media Agencies With New Tool

How a Better Understanding of Media Quality Can Help Unstick Culture

MobileFuse Partners with Adelaide on Comprehensive Network Audit, Offers High-AU Mobile and CTV Marketplace to Customers

Adelaide Unveils 2024 Outcomes Guide

AdTheorent Partners With Adelaide To Utilize Attention-Based Metrics for Campaign Optimization and Measurement

Magellan AI and Adelaide To Offer Advanced Attention Measurements to Ad Buyers

Advertising’s AI Revolution Is Coming – And Its Role in Media May Be Different Than You Think

From Viewability to Impact: Adelaide's Marc Guldimann on Meaningful Attention Amid Ad Clutter and Privacy Concerns

Audio Shines in Work Conducted by Attention Metrics Provider Adelaide

Media Buyers Urged to Replace Duration of Attention With Probability

AU Metrics: Redefining Advertising Quality With Marc Guldimann

The #1 Threat to Attention Metrics: The Paradox of Attentive Audiences

Triplelift Partners With Adelaide

Adelaide Partners With Visa and Starcom on Campaign Measurement

Equativ Partners with Adelaide

Optimizing for Attention... Or Not... With Marc Guldimann - CEO & Founder of Adelaide

Havas Media, Adelaide Launch Proprietary Attention Metric

NCM Takes Historic Step To Bring Attention Metrics To Cinema Ads

Yahoo Lets Advertisers Buy Based on Attention With Adelaide Tie Up

Adelaide & ADYOULIKE Partner to Launch High-Attention Auction Packages

Adelaide Launches High-Attention CTV PMPs in Collaboration with Microsoft Advertising & TVision

Adelaide Launches High-Attention, Low-Emissions PMPs in Collaboration With Microsoft Advertising & Scope3

Attention-Based PMPs Help Mars and Nespresso Be More Seen and More Green

Xaxis Romania in Collaboration with Adelaide Offers Attention Measurement Services for Renowned Brands

Adlook & Adelaide Unveil New AU-CPM Buying Model Enabling Advertisers to Transact on Attention Metrics

Audi, Mars, Nespresso Embrace Ad Effectiveness With New Attention Metrics

Sharethrough Partners With Adelaide To Sell Media Based On Attention

Adelaide and TVision Partnership Bolsters Omnichannel Attention Measurement and Enables Programmatic Activation

Adelaide Opens London Office to Support Growing EMEA Business; Led by New Sales Hire Ed Bristow

Audi Drives Performance With an Attention-Based Bidding Algorithm

Adelaide Announces Global Partnership with PubMatic to Launch First High-Attention Auction Packages

PubMatic Adopts Adelaide's Attention Metrics to Create 'Supply Chain 2.0'

The Promise of the Pivot: How We Shifted Our Business From Media to Measurement