Adelaide Debuts New AU Ecosystem Hub for Quality-Driven Advertising
Sam Gonzalez-Freedson, Director of Publishers, Adelaide
The AU Ecosystem is built around AU, Adelaide’s proprietary metric that predicts an ad placement’s likelihood of capturing attention and driving outcomes. Introduced earlier this year as a marketplace for attention-based media quality, the initiative has gained rapid momentum, with 54 partners now participating.
The new portal serves as a curated marketplace of premium inventory, enabling advertisers to incorporate high-AU partners into their media plans seamlessly, communicate directly with publishers about placement quality, and gain greater transparency into media performance. For partners, it opens a direct channel to new business and campaign opportunities, delivering immediate value for those participating in the AU Ecosystem.
To help advertisers and publishers put AU into action, the AU Ecosystem offers several innovative programs:
- High-AU Packages: Partners such as The New York Times are curating private deals featuring their highest-AU placements. These packages allow buyers to access quality inventory at scale, with AU scores consistently above industry norms.
- AU Guarantees: Several participants now offer guaranteed minimum AU scores on campaigns, giving advertisers a committed baseline of media quality across all delivered impressions. The Wall Street Journal has already proven the model, running six attention-guaranteed campaigns during the 2024 election cycle.
- Sponsored Measurement: Publishers like Condé Nast and Hearst are covering the cost of AU measurement for campaigns on their inventory. By sponsoring Adelaide’s analytics, they remove friction for advertisers, who can verify AU ratings free of charge.
"The AU Ecosystem creates a new way for buyers and sellers to connect around media quality and build stronger campaigns," said Marc Guldimann, CEO & Co-founder of Adelaide. "It's a major step toward a shared understanding of what quality truly means, and we're excited to keep pushing the boundaries of what attention measurement and activation can achieve."
To join the AU Ecosystem, visit ecosystem.adelaidemetrics.com or email ecosystem@adelaidemetrics.com.