The Price of Attention: Unpacking the Economics of Media Quality

Adelaide's new "Center of Attention" webinar series explores advanced strategies, tools, and insights for attention measurement from advertising experts. To kick off the series, Tom Triscari, Founder of Lemonade Projects, and Marc Guldimann, Co-Founder and CEO of Adelaide, dive into the nuances of media-quality economics.

Watch the highlights to learn the answers to critical questions shaping the advertising market, including:

  • How does the lemon market phenomenon explain the current state of the advertising industry?
  • How can someone who is new to attention metrics prove quality media drives better business results?
  • Are attention metrics replacing viewability as a media quality currency?

‍Check out upcoming webinars in the series, covering the topics of performance marketing, custom bidding, and inventory curation.

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