How Attention Metrics Can Put Media & the Marketplace Back in the Fast Lane

A recap of our session at MAD//Fest with Audi Switzerland

Marketers often associate attention metrics with upper-funnel tactics, but Audi Switzerland’s groundbreaking programmatic campaign challenges this notion, proving their value across the entire marketing funnel.

At MAD//Fest London, we had the privilege of presenting Audi’s transformative approach to programmatic bidding, featuring results that smashed benchmarks.

During our session with Audi’s Filip Pujic, Teamleader of Digital Marketing, we traversed digital landscapes from the early internet’s halcyon days to our current ad-saturated reality. Discover how Audi’s AU-based custom bidding algorithm not only achieved remarkable lower-funnel outcomes but also steered the industry toward focusing on media quality over quantity.

Spoiler Alert: Audi’s attention-powered custom algo drove 69% higher conversions while cutting cost per conversion by 53% compared to traditional bidding tactics. Watch our session reel to get the full scoop.

To supercharge your next programmatic campaign using attention metrics, check out our guide with the ANA “Attention Metrics Made Easy: A Guide to Programmatic Activation,” or get in touch with the Adelaide team.