The ANA Half-Day Attention Metrics Conference Recap
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Last week, Adelaide hosted the annual Half-day Attention Metrics Conference with the ANA.
Our Director of Analytics Ben Lowe and DISQO's EVP, Advertising Effectiveness, Stephen Jepson, kicked off the afternoon with an in-depth look at our partnership, announced earlier that week.
Ben covered AU Power Curves, an exciting new method we've developed to determine media quality thresholds that drive the most efficient campaign KPIs.
The full session covers:
- How the integration of DISQO's scaled behavioral insights into our AU model enables brands to demonstrate the full-funnel impact of high-quality media — from brand awareness to search, and ultimately sales
- The effects of attention on reach and frequency modeling
- AU Power Curves: how Adelaide's attention-based metric AU can help advertisers identify the optimal balance of media quality, ad impressions, and outcomes to reduce waste and more consistently predict impact
We know you're busy, so we put together a 10-minute edit that gets you to the good stuff. Give it a watch to learn more!
And to explore presentations shared by industry experts from Unilever, Mars, Teads, TVision, LinkedIn, and the ARF, check out the ANA website.
