Free Attention Guides
Master the nuances of Attention Metrics with this collection of free guides from Adelaide and the Association of National Advertisers.
2023 Outcomes Guide
Explore over 20 case studies across nine industries, detailing how AU measurement and optimization delivers better results through the funnel.
Modernize Your MMM with Attention Metrics
Investigate how attention metrics like Adelaide's AU can modernize your MMM by introducing a more nuanced measure of media quality.
Using Attention Metrics for Creative Optimization
Explore new attention data methodologies brands and agencies can use to measure creative quality and increase campaign performance.
Introducing Evidence-Based Metrics
What do ad placements and baseball have in common? Find out in our new guide, an introduction to how the Scientific Method can positively impact your bottom line.
Using Attention Metrics for Efficient Marketing
Understand the basics of attention metrics, covering some of the ways they can improve digital media performance and a primer on responsible use.
The Attention Pathway & How to Measure It
Explore how attention transitions from the ad placement to the ad itself in a seamless handoff between media, creative, and audience.
Calculating Media Value with Attention Metrics
Learn to use attention metrics to calculate the value of your media investment, enabling better results and increased efficiency.
The Adelaide Privacy & Identity Playbook
Privacy protections are having a huge impact on measurement. Overcome the challenges with three novel alternatives to identity tracking.
Media Quality and Precision Frequency Using Attention Metrics
Explore exciting new research from Adelaide demonstrating how to use attention metrics to set impression quality thresholds on a per KPI basis.
The Attention Glossary
Learn the terminology, theory, and practice of attention measurement.
A Guide to Attention Metrics for CPG Marketers
Learn a framework for incorporating attention metrics into CPG planning, buying, and optimization.