Free Attention Guides

Master the nuances of Attention Metrics with this collection of free guides from Adelaide and the Association of National Advertisers.

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Attention Metrics Made Easy: A Guide to Programmatic Activation

Learn three ways advertisers can easily harness the value of attention metrics programmatically.

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FREE GUIDE
2023 Outcomes Guide

Explore over 20 case studies across nine industries, detailing how AU measurement and optimization delivers better results through the funnel.

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FREE GUIDE
Modernize Your MMM with Attention Metrics

Investigate how attention metrics like Adelaide's AU can modernize your MMM by introducing a more nuanced measure of media quality.

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FREE GUIDE
Using Attention Metrics for Creative Optimization

Explore new attention data methodologies brands and agencies can use to measure creative quality and increase campaign performance.

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FREE GUIDE
Introducing Evidence-Based Metrics

What do ad placements and baseball have in common? Find out in our new guide, an introduction to how the Scientific Method can positively impact your bottom line.

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FREE GUIDE
Using Attention Metrics for Efficient Marketing

Understand the basics of attention metrics, covering some of the ways they can improve digital media performance and a primer on responsible use.

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FREE GUIDE
The Attention Pathway & How to Measure It

Explore how attention transitions from the ad placement to the ad itself in a seamless handoff between media, creative, and audience.

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FREE GUIDE
Calculating Media Value with Attention Metrics

Learn to use attention metrics to calculate the value of your media investment, enabling better results and increased efficiency.

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FREE GUIDE
The Adelaide Privacy & Identity Playbook

Privacy protections are having a huge impact on measurement. Overcome the challenges with three novel alternatives to identity tracking.

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FREE GUIDE
Media Quality and Precision Frequency Using Attention Metrics

Explore exciting new research from Adelaide demonstrating how to use attention metrics to set impression quality thresholds on a per KPI basis.

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FREE GUIDE
The Attention Glossary

Learn the terminology, theory, and practice of attention measurement.

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FREE GUIDE
A Guide to Attention Metrics for CPG Marketers

Learn a framework for incorporating attention metrics into CPG planning, buying, and optimization.

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FREE GUIDE
Attention Metrics Made Easy: A Guide to Programmatic Activation

Learn three ways advertisers can easily harness the value of attention metrics programmatically.

Get the Guide