Attention Metrics 101: A Marketer’s Guide to Media Quality

Viewability and CTR can tell you whether an ad appeared or earned a click. They can’t tell you whether the placement was likely to capture attention or contribute to a business outcome.

This practitioner's guide explains what attention metrics measure, how Adelaide’s AU is built and validated across 19 channels, and how advertisers are using media quality data to improve performance. See results from four campaigns, from 60% higher conversion rates to 99% higher unaided awareness.

Download the free guide to see what traditional media metrics are missing.

Inside the Guide:

• Why viewable doesn't always mean valuable
• The three types of attention metrics
• How AU measures media quality across 19 channels
• 10 ways to put attention data to work
• Four campaigns with real, AU-driven results