Free Guide
Media Quality and Precision Frequency Using Attention Metrics
Explore exciting new research from Adelaide demonstrating how to use attention metrics to set impression quality thresholds on a per KPI basis.
As the media landscape continues to fragment, advertisers need more precise measures of placement quality when evaluating the impact of frequency. Incorporating attention metrics into exposure-frequency analyses helps, but their granularity can complicate planning and trading.
Learn how to identify the minimum average impression quality that delivers the strongest correlation between exposures and outcomes. Reduce noise, maximize efficiency, and consistently predict impact.
