Attention Metrics Made Easy: A Guide to Programmatic Activation

Our updated guide to programmatic activation gives you the tools to seamlessly integrate attention metrics into your media buying strategy. Refreshed with the latest advancements, it breaks down the most effective approaches, empowering you to select the best strategy for your campaigns.

What's new:

• Expanded insights into the pros and cons of each activation method
• New case studies showcasing how custom algorithms, PMPs, and pre-bid drive results
• Advanced applications to customize your targeting strategy
• Side-by-side comparisons of Adelaide's DSP and SSP integrations

Achieve precision, scale, and superior business outcomes—all within your preferred platforms.