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Attention Metrics Made Easy: A Guide to Programmatic Activation

Last year, media buyers’ number one concern for attention metrics was “difficulty of deployment.” The answer for many advertisers? Programmatic activation.

Adelaide put together “Version 2.0” of our popular guide to mastering programmatic applications of attention metrics, now updated to include the latest advancements in the space. With even more insights, new case studies from top brands, and a comprehensive look at the pros and cons of each activation method, you’ll learn how to harness the value of attention metrics through your favorite DSPs and SSPs.

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