The Efficiency Advantage: Using Attention Metrics to Boost ROI

The most efficient campaigns don’t spend less—they spend smarter.

This guide shows how attention metrics help advertisers identify high-value placements, reduce waste, and drive stronger business outcomes across channels.

You’ll see how small shifts in budget allocation can meaningfully lift conversions, revenue, and ROI—and how attention metrics provide the clarity to make smarter decisions at scale.

What You’ll Learn

• What drives waste in media buying, and how attention metrics help prevent it
• Why linking media quality to business outcomes leads to more efficient investment decisions
• How planners use attention data to forecast performance and build stronger media plans
• How integrating attention metrics into MMM reveals actionable price–quality tradeoffs
• Programmatic strategies for scaling high-quality media and reducing waste
• How attention guarantees enable buyers and sellers to transact on true media value

Inside the Guide: Real Results‍

• 70% lower CPA with 2.8x more acquisitions (Financial Services)
• 19x more revenue from high-attention placements (Retail)
• 60% lower cost per incremental store visit with 2.6x more incremental visits (QSR)