CPG
Findings show high-quality media drives better in-store sales performance for a leading cat litter brand
AU-optimized media drives +54% increase in Applicant Approval Rate compared to “business as usual”
Mid-flight campaign analysis proves strong correlation between high-quality media and increased conversion rate
Compared to viewability, AU optimizations lead to better brand outcomes and +30% increase in Average AU
Average AU predicts conversion rate, revealing that high-AU media drives more subscriptions
In a continuing partnership, a worldwide beverage manufacturer used Adelaide AU to measure media quality
High-AU media is predictive of both click-through-rate and site visits—and offers more optimization data
High AU, low-cost placements strongly correlate to lower CPL, proving that AU is predictive of lower funnel brand outcomes
In the precious stones market, it’s vital to ensure every cut maximizes value. The same is true for media.
Media quality and brand outcomes sync up for a Fortune 50 technology company, while VCR returns mostly static
A Fortune 50 healthcare and insurance company used AU to see how media quality and value impacted their bottom line
A national bank holding company applied Adelaide quality ratings to identify media driving the best outcomes
Adelaide AU combines with Nielsen sales data to reveal the media delivering the best sales results on a product launch campaign
Adelaide helped a five star resort identify key opportunities to increase efficiency
Adelaide revealed a correlation between placements with a lower Cost-per-AU and lower Cost-per-Visit goal
Respondents in the high-AU group were more likely to have positive favorability, consideration, and purchase likelihood
The gains demonstrate that even at higher CPMs, optimizing to quality placements delivers better full-funnel outcomes
High cumulative AU exposure leads to gains across multiple brand KPIs for both recent buyers and non-buyers
Results prove that exposure to high-AU media greatly increases the likelihood of purchase intent among consumers
High-AU® Media Delivers Higher Awareness, Lower Emissions for a Multinational E-commerce Giant
An insurance provider’s campaign shows correlation between attention, conversions, and incrementality.
Higher Adelaide AU ratings return higher awareness for a global Fortune 500 beverage company
AU Drives Award-Winning Performance for Coca-Cola Schweiz & Österreich
A leading financial services company turned to Adelaide to gauge media quality on a recent campaign
Working with Mediahub, programmatically secured high-quality media drove better results.
Adelaide Drives Higher Ad Recall and Purchase Intent for ŠKODA’s New EV.
Measuring the quality of digital and CTV spend reveals higher Adelaide AU scores correlate to increased tune-in
Colgate observed a relationship between high-AU media and brand outcomes through the funnel.
Adelaide Reveals 25% in Potential Cost Savings for a Fortune 100 Beverage Company
Programmatic AU delivers higher conversions for lower cost for the 2023 Audi RS e-tron GT.
