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Adelaide Case Studies

Financial Services

Global Bank’s AU Strategy Pays Off: 2.8x More Conversions, 70% Lower CPA

See how AU-optimized media delivered a 321% efficiency lift with significantly more conversions at lower cost.

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Political Campaign

High-AU Media Drives Increased Favorability and Ad Recall for a Gubernatorial Candidate

See how a major political campaign used AU to drive up to 13.7% lift and reduce waste from low-quality media.

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Telecommunications

AU Optimization Increases Conversions by 2.4X for a Leading Telecommunications Brand

This telecom company achieved a staggering 19X lift with its highest AU media.

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Food & Beverage

AU Reveals Opportunities to Increase Brand Lift and Efficiencies for Coca-Cola

Discover how Diet Coke used higher-AU media to drive lift across Recall, Purchase Intent & Favorability.

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Technology

High-AU Media Drives 26x Higher Conversion Rate and 12x Lower Cost per Conversion

High-AU media dramatically increases likelihood of user engagement for a major B2B messaging platform.

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CPG

High-AU Media Leads to 3.4X Higher Sales with a Lower Cost per Conversion for Pet Care Brand

Using AU to measure media quality, this company increased sales and reduced costs.

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Financial Services

High-quality, Attentive Media Delivers Superior Applicants for a Leading Credit Card Company

Discover how AU optimizations drove a 54% increase in Applicant Approval Rate compared to “business as usual” metrics for this credit card company.

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Fitness & Lifestyle

AU Delivers 51.5% Higher Sales Lift than Standard Optimizations for a Premium Fitness Company

A premium fitness brand optimized media with Adelaide AU to deliver 52% stronger Sales than standard optimization tactics.

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Technology

AU Optimizations Drive +55% Higher Purchase Intent for a Consumer Tech Giant

This tech leader proved AU drives better outcomes than viewability. Check out our case study and conduct your own A/B test to see how your metrics stack up.

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Fitness & Lifestyle

AU Proves a Healthy Indicator of On-site Subscriptions for an International Fitness Brand

This fitness company uses Adelaide's AU to assess which placements deliver the most impact. Our case study explores how high-AU media increases subscriptions.

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Food & Beverage

An International Soft-Drink Brand Found Over 22% in Potential Cost Savings

Global beverage manufacturer uses AU to eliminate low-quality media. Check out how they deliver increased attention and cost savings.

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Financial Services

AU Proves a Strong Indicator of Site Visitation Rate for a Leading Financial Services Brand

Adelaide AU predicts lower-funnel outcomes like Click Through Rate and Site Visits for a multinational financial services brand.

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Home & Garden

Driving a +34.5% More Efficient Cost-Per-Lead for a Fortune 500 Home & Garden Client

This advertiser proved that high-attention, low-cost media strongly correlates to CPL. Learn more about how Adelaide's AU attention metric predicts outcomes.

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Attention resources:
Revolutionizing Media Quality Measurement with Attention MetricsThe Fundamentals of Attention MetricsPlanning with Attention MetricsHow Attention to Advertising Works
Programmatic ActivationThe Power of Attention MetricsReducing Carbon Emissions & Waste with Attention Metrics
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