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Adelaide Case Studies

Financial Services

Global Bank’s AU Strategy Pays Off: 2.8x More Conversions, 70% Lower CPA

See how AU-optimized media delivered a 321% efficiency lift with significantly more conversions at lower cost.

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Luxury Goods

A Council of Jewelry Makers Found Up to 57% Better Cost Performance with Adelaide

A jewelry brand demonstrates how optimizing toward Adelaide's AU metric yields higher conversions and double-digit efficiency gains.

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Technology

Adelaide AU Strongly Correlates to Consideration for a Tech Powerhouse

Media quality and brand outcomes sync up for a Fortune 50 technology company, while VCR remains static.

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Healthcare

High-Quality, High-Value Media Drives Brand Lift for a Leading Healthcare Group

A Fortune 50 healthcare and insurance company used AU to understand how media quality impacts Awareness, Consideration, and Favorability.

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Financial Services

Media with Higher AU Ratings Drove +24% Greater Brand Impact for a US Bank

See how a national bank used Adelaide's AU metric to prove the connection between high-AU placements and upper-funnel KPIs.

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CPG

Top-Quality Media Delivers 180% Higher Correlation to ROI for a Leading Yogurt

Find out how this popular CPG brand found a triple-digit correlation between Adelaide AU and Nielsen ROI.

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Travel & Hospitality

AU Reveals a 9.5x Variance in Media Placement Value for a Luxury Hotel Group

A five-star resort used Adelaide AU to uncover key optimization opportunities to increase ad performance and drive cost savings.

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Home & Garden

High Value Media Leads to a Lower Cost-per-Visit for a Leading Paint Manufacturer

Explore how this home & garden client improved cost-to-performance ratio for a digital campaign and proved that Adelaide AU accurately predicts KPIs.

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Health & Wellness

High-AU Media Leads to Double-Digit Increases in Brand Lift for a Top Healing Moisturizer

A CPG company unlocked up to 29% lift across six brand KPIs by leveraging Adelaide AU for media quality measurement.

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Technology

Adelaide Optimizations Delivers a 44% Higher ROAS for a Leading B2B Technology Provider

A B2B tech company achieved double-digit lift in ROAS by optimizing with AU. Discover how high-quality media benefits your bottom line.

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OTC Pharmaceuticals

High-AU Media Leads to 131% Higher Unaided Awareness Among Non-buyers for a Top OTC Analgesic

Media placements that score big on Adelaide's AU scale drive lift in brand KPIs among buyers and non-buyers of over-the-counter pain medication.

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Retail

High-AU Media Drives 6x Higher Conversions and a 5x Increase in ROAS for a Leader in Greeting Cards

This greeting card manufacturer proves that high-AU media greatly increases Purchase Intent. Discover how this brand uses AU to drive more efficient outcomes.

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Ecommerce

High-AU® Media Delivers Higher Awareness, Lower Emissions for a Multinational E-commerce Giant

This e-commerce company used AU to maximize Awareness and reduce Carbon Emissions. Explore the effects of high-quality media on brand and environmental outcomes.

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Revolutionizing Media Quality Measurement with Attention MetricsThe Fundamentals of Attention MetricsPlanning with Attention MetricsHow Attention to Advertising Works
Programmatic ActivationThe Power of Attention MetricsReducing Carbon Emissions & Waste with Attention Metrics
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