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Adelaide Case Studies

Financial Services

Global Bank’s AU Strategy Pays Off: 2.8x More Conversions, 70% Lower CPA

See how AU-optimized media delivered a 321% efficiency lift with significantly more conversions at lower cost.

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Attention Analysis

Unlocking Video’s Full Potential

An Attention-Based Analysis of YouTube’s Premium Ad Solutions

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Technology

The Trade Desk Attention Pre-Bid Segments Drive Double-Digit Brand Lift for Fortune 500 Tech Company

A major tech company leveraged AU pre-bid segments to optimize media quality and drive up to 28% brand lift.

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CPG

Adelaide’s AU Power Curve Analysis Suggests Media Quality Floors to Boost Brand Lift for Pain Relief Brand

AU-optimized media drove higher Purchase Intent and Favorability, offering a substantial cost-saving opportunity.

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Beer, Wine, & Spirits

AU Drives Up To 2.5x Higher Sales on Amazon DSP for Major Beverage & Spirits Company

High-AU media deliver a major sales lift across display and sponsored content on Amazon DSP

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Healthcare

First-to-market Attention Study in Amazon DSP Reveals Full-funnel Outcomes for Haleon

A groundbreaking attention study of Amazon DSP reveals that high-AU media drove up to 37% brand lift.

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Retail

Adelaide Drives Up to 16% Lift in Brand KPIs for UK Supermarket Giant

High-attention media drove higher brand lift across KPIs and improved media efficiency.

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Ecommerce

Adelaide Drives Brand Lift for
E-Commerce Giant in Germany

Adelaide AU helped a German e-commerce company boost key brand metrics and drive more efficient outcomes.

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Sports & Entertainment

Private Marketplaces (PMPs) Fueled By Adelaide Attention & Captify Intent Data Yield 18% Higher Tune-In

See how a major sports league leveraged High-AU PMPs and Captify’s intent data to boost tune-in.

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Health & Wellness

Adelaide + Emodo: 3X Boost in KPIs for Shiseido

The beauty brand leveraged Adelaide AU and Emodo’s targeting to drive higher brand KPIs, including a 174% lift in Ad Recall.

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Technology

High-AU Media Drives 47.6% Increase in Conversions and Increased Efficiency for Global Tech Company

See how this consumer tech company boosted Conversions by nearly half, and decreased CPC, using high-AU media.

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Food & Beverage

High-AU Drives 2X More Customer Visits at Lower Cost for Leading QSR Chain

A major fast food chain drove 87% higher Total Visits and reduced the Cost-Per-Visit by as much as 60% leveraging high-AU media.

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Beer, Wine, & Spirits

AU Drives Higher Lift vs. Other Metrics for Beer Brand

In a brand lift test for a major beer brand, AU-optimized media outperformed other metrics by up to 2.5X.

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Attention resources:
Revolutionizing Media Quality Measurement with Attention MetricsThe Fundamentals of Attention MetricsPlanning with Attention MetricsHow Attention to Advertising Works
Programmatic ActivationThe Power of Attention MetricsReducing Carbon Emissions & Waste with Attention Metrics
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