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Media quality calculator

How much of your media is working against you?

$27 billion is spent on low-quality programmatic inventory1 every year.

Upload your domain list and get a free AU-powered quality audit in minutes. See what's working, what's underperforming, and how to improve.

1. ANA Programmatic Transparency Benchmark: Q2 2025 Benchmark Findings

Enter your email to get your free quality breakdown.

The Media Quality Calculator is currently available in the US, UK, and Canada. Lists containing domains from other regions may return limited or less actionable results. To discuss AU measurement in another region, contact our team.

Upload your domain list…

We'll score every domain against Adelaide's AU data and email you a custom report.
File type:
Single column CSV, No channel, placement or performance data.
Minimum domain count:
200
Domain/bundle ID format:
1 per row
Maximum row count:
100,000
Drag and drop your CSV here
or click to browse
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Ready to analyze…
We'll score every domain against Adelaide's AU data.
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domains
200
minimum
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We delete your uploaded file as soon as your report is generated. Your list isn’t used to build or adjust AU benchmarks, and it isn’t shared.

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We're scoring your domains now. You'll receive an email with a link to your PDF report shortly.

A quick primer: What is AU?

AU is Adelaide’s 0–100 media quality rating that predicts a placement’s ability to capture attention and drive business outcomes.

Built on placement-level exposure signals, eye-tracking data, and real campaign outcome data across billions of impressions, AU gives advertisers a simple, scalable way to evaluate media quality and invest in placements that perform.

AU is trusted by leading brands and agencies to measure, optimize, and activate media quality across channels.

Why your media plan needs a quality check

Low-quality inventory can look efficient on paper, but cheap CPMs and high viewability rates don’t necessarily mean it’s worth buying.

Across campaigns, high-AU media consistently delivers stronger outcomes2:
Tech
3x
more conversions on high-AU placements
Apparel
60%
higher conversion rate and 28% lower cost per conversion
CPG
108%
lift in ad recall for placements above the AU quality floor
Automotive
61%
lift in awareness using AU-optimized media

2. High-AU placements vs. below-benchmark placements in the same campaign. AU measured studies, 2025

The difference isn’t luck. It’s media quality.

Adelaide’s Media Quality Calculator shows exactly how your domain mix compares to AU benchmarks, so you can see where it's working, where it's not, and the gaps holding your campaigns back.

How the Media Quality Calculator works

STEP 1
Enter your work email
We'll send your full results there.
STEP 2
Upload your list
Submit a simple one-column CSV with the domains or app bundle IDs in your plan.
STEP 3
Get your quality analysis
See where your list is strong, and where 
it isn’t.
Get started

What you’ll get

A clear read on overall media quality, channel-level performance, and where there’s room to optimize.

Overall quality insights:

Average AU across your uploaded list
Share of domains falling below AU benchmarks
Your biggest optimization opportunity

Channel-level insights:

Average AU scores by channel
Benchmark performance comparisons
Distribution across high and low-AU quality tiers

Ready to see how your media stacks up?

Get your free report