Adelaide’s Upgraded Dashboard Delivers More Control, Efficiency, & Transparency
The best decisions come from accurate, reliable insights—and achieving the best results requires the right tools to put those insights into action. That’s why we’re introducing a new wave of enhancements to Adelaide’s Dashboard, designed to give you greater control, flexibility, and transparency—from campaign set-up to activation.
Here’s what’s new, plus a look at what’s coming next.
Key Updates
Enhanced Self-Service Capabilities
- Brand Lift Study Management: Upload Lucid pixels into our Campaign Manager for effortless tagging across your media investments.
- Easier Walled Garden Measurement: Upload campaign reports from platforms like Meta into the Dashboard to enable AU measurement—no extra steps required. Support for additional platforms is on the way.
Smarter Workflows
- Automatic Tag Selection: The Dashboard now auto-selects the correct tag type for publishers and ad networks based on your media plan.
- More Precise Data Refresh Insights: A new tooltip highlights when each dataset was last updated across channels, ensuring timely decision-making.
What’s Next: Q1 & Q2 Enhancements
We’re focused on improving reliability, streamlining processes, and making your user experience even more intuitive. Here’s what’s ahead:
More Efficient & Refined Insights
- Expanded Metrics and Optimization Templates: New, pre-built templates will include Hour of Day insights for CTV analysis, enhanced creative-level insights for publishers and platforms, and detailed cost data.
- Faster Data Availability: Increased AU processing frequency means insights will be available earlier in the day, allowing for more agile optimizations.
More Streamlined Workflows
- Expanded Brand Lift Support: We’re adding tagging capabilities for additional survey providers, including Dynata, Kantar, and DISQO.
- New Data Visualizations: Audio and podcast visualizations will offer deeper insights into media quality and campaign performance.
- Tagless Measurement: Reporting-based integrations with Google DV360 and The Trade Desk, plus a server-to-server integration with Amazon DSP, will automate AU measurement and reporting directly in the Dashboard.
Looking Ahead: Future-Focused Innovations
As our platform evolves, we’re committed to supporting our growing network of publisher clients. Upcoming developments include:
- AU Insights for Publishers: Media sellers will be able to track AU Guarantees, access detailed placement-based reporting, and gain deeper transparency into inventory quality and client AU performance.
- AU Calculator & Media Plan Evaluator: These tools will help publishers estimate average AU across advertiser campaigns based on placement selection and improve performance forecasting for their clients.
We’re excited to roll out these enhancements, making it easier to activate AU and drive stronger business outcomes. And there’s more to come—stay tuned for additional updates!