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Global Partnership Between Adelaide and TVision Furthers Commitment to Omnichannel Attention Measurement and Enables Programmatic Activation

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New York, United States; January 24, 2023 – Adelaide, a leader in the field of attention-based media quality measurement, and TVision, the company measuring every second of TV and CTV viewer attention and engagement, have announced a global partnership offering advertisers greater transparency into the quality of their media investment across all channels, including Linear and CTV, and the ability to activate on Attention programmatically via pre-bid segments for CTV buys.

CTV advertising is a rapidly growing priority for advertisers, but transparency is elusive within walled gardens, preventing accurate and effective analysis and measurement of campaign impact. Advertisers want to be able to measure their CTV investments with the same insights and clarity they have with digital while also comparing the impact of their investments in traditional linear TV. The partnership between TVision and Adelaide makes this clarity a reality.

As partners, TVision and Adelaide offer a joint solution that includes:

“Given the rapidly evolving landscape of CTV, there is an increased pressure on advertisers to validate the value of their CTV investment and understand which partners are driving the greatest impact,” said Yan Liu, CEO of TVision. “Together with Adelaide, we enable our clients to better measure their entire media portfolio based on the quality and impact of placements.”

“Since we initially developed AU, we’ve been committed to creating a metric that allows for cross-channel comparisons of quality to help marketers to make smarter decisions throughout the planning, buying, and activation process,” said Marc Guldimann, CEO of Adelaide. “We’re excited to expand our partnership with TVision and arm our clients with even more precise tools to measure the quality of their CTV and broadcast media.”

About Adelaide

Adelaide is the leader in the rapidly growing field of attention-based media quality measurement. Adelaide’s metric, AU, helps advertisers make better media investment decisions. AU is an omnichannel metric that evaluates thousands of signals to predict attention and drive more efficient outcomes. Since 2019, Adelaide has enabled the world’s top brands to understand media quality across their entire media spend and uncover valuable optimization opportunities to reduce waste and drive better results. Named after the global epicenter of evidence-based marketing in southern Australia, Adelaide is headquartered in New York City. For more information, visit

About TVision

TVision provides second-by-second, person-level data about how people watch TV—who’s watching, what they’re watching, and how much attention they are paying to both linear and streaming TV. Advertisers, agencies, networks, streaming content providers, measurement companies, and data platforms use TVision data to make more informed media decisions, measure performance, produce content that engages audiences, and benchmark their results against competitors. TVision is headquartered in New York City, with offices in Boston and Tokyo.

For more information, contact:
Kaitlin Nizolek, Adelaide

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