Webinar Recap: Inside Flight Control—Adelaide’s Breakthrough Planning Tool

Recently, Adelaide announced the release of Flight Control, a pre-planning tool that helps advertisers determine the optimal level of media quality for any given campaign. If you’re curious to see how this cutting-edge solution works, you won’t want to miss our latest webinar.

Adelaide's Director of Analytics, Ben Lowe, offers a first look at Flight Control and its role in helping advertisers achieve their campaign objectives with precision. Ash Mahajan joins the conversation to share how Flight Control has helped GroupM Nexus deliver on its mantra of “better outcomes for fewer ads.”

Check out the highlights from our webinar in the video below, showcasing key features of Flight Control, including:

• Identifying and filtering out low-performing media while shedding light on the publishers that bring the most value
• Customizing media quality benchmarks to specific brand verticals and KPIs
• How AU floors work, and why finding the “Goldilocks Zone” of media quality is so important
• Tailoring Flight Control and AU to virtually any business outcome, from lowering CPMs to lowering climate emissions

To access the full webinar session or chat with our team about using Flight Control to solve your media planning challenges, contact us by clicking the link below.
‍