The Future of Performance Marketing: Attention-Driven Strategies in a Post-Cookie World

In our latest "Center of Attention" webinar, we spotlight the critical topic of connecting attention metrics to tangible business outcomes across the sales funnel. And who better to delve into this than Neala Brown, SVP of Strategy and Insights at Teads? 

Brown has measured over 100 Teads campaigns using AU, and offers invaluable insights on attention research. Dive into the key takeaways from the "Performance Marketing in the Age of Attention" episode as we tackle pivotal questions, including:

  • How can you use attention measurement to inform media planning?
  • Why do conversations around attention tend to focus on upper-funnel KPIs?
  • How can attention measurement assist advertisers, brands, and agencies in a post-cookie landscape?
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