Are You Getting a Fair Deal on Your Media Investment?
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To calculate media value, marketers must first accurately quantify media quality. But current approaches to measuring quality are limited to binary metrics like viewability. They also fail to consider a placement’s ability to contribute to brand and business outcomes — the fundamental reason the advertising market is a $600 billion industry.
Fortunately, attention-based metrics offer an expanded definition of quality that reflects each placement’s probability of capturing attention and driving outcomes. With better media quality metrics, marketers can factor in cost data to calculate true media value and make meaningful optimizations.
Calculating Media Value With Attention Metrics, created in partnership with the Association of National Advertisers, explores how attention metrics can help advertisers:
- Identify which domains, formats, and placements offer the most value
- Reap the benefits of arbitrage by uncovering high-quality, low-cost media
- Make media investment decisions that increase ROI and reduce advertising waste
- Compare media value across channels
To access these insights and more, download your free guide today!
