Sightly Partners With Adelaide To Enhance Attention-Based Media Quality Measurement on YouTube
New York, United States; October 7, 2024 – Sightly, a pioneer in real-time marketing and intelligence and a member of the exclusive YouTube Measurement Program, is excited to announce its partnership with Adelaide, the leader in attention-based media quality measurement. This collaboration marks a significant step forward in understanding media quality within the YouTube ecosystem.
The partnership aims to deepen Adelaide's insights into how contextual factors influence viewer attention and brand outcomes on YouTube. By integrating Sightly's expertise in the YouTube space with Adelaide's omnichannel attention metric, AU, this collaboration will provide an unparalleled understanding of media quality in video advertising.
“This partnership between Adelaide and Sightly represents an exciting opportunity to expand our understanding of the impact of our clients’ video campaigns within the YouTube environment,” said Ed McElvain, Chief Product Officer at Mediahub. “By applying Adelaide’s attention measurement to Sightly’s deep understanding of contextual targeting in the YouTube landscape, we can empower brands with greater depth of ad quality insights for optimizing campaign effectiveness.”
Looking ahead, Sightly and Adelaide will explore advanced solutions to help Sightly clients strategically optimize campaigns toward high-quality, high-AU media. Coupled with Sightly's Brand Mentality platform—which enables advertisers to align brand messaging with relevant content in real time—this partnership empowers brands to ensure they reach their audience at the most critical moments with the highest-quality media.
“Collaborating with Adelaide opens up new avenues for our clients to leverage attention-based insights in their YouTube campaigns,” said Annalise Curvelo, VP of Partnerships at Sightly. “Our Brand Mentality technology enables our clients to keep up with the speed of today's culture through the lens of their brand, and we're excited to help brands understand the impact this real-time approach to marketing has on audience attention in YouTube and beyond."
“Partnering with Sightly allows us to expand the reach and impact of our AU metric in video environments where capturing attention is key to driving brand outcomes,” said Jordan Weiers, Senior Director of Partnerships & Business Development at Adelaide. “Together, we’re equipping advertisers with the media quality and contextual insights needed to optimize their investment strategies on YouTube and maximize campaign performance.”
This first-of-its-kind partnership is set to redefine how brands approach advertising on YouTube, making it easier to understand and leverage attention to drive meaningful results.