Adelaide Launches New ‘Center of Attention’ Webinar Series
October 13: Performance Marketing in the Age of Attention
Tune in to a captivating session with Neala Brown, SVP, Strategy & Insights at Teads, as she shares Teads’ extensive work bridging the gap between attention metrics and tangible business outcomes. Discover how attention will play a particularly important role in lower-funnel performance marketing as cookies sunset next year.
October 19: Bid To Win With Attention Metrics
Step into the world of custom bidding enriched by attention metrics. Sharad Kandoi, Product Manager at Google, will dive into the applications of attention-based custom bidding solutions, including how advertisers are using them to maximize attentive media quality across their digital campaigns.
Coming Soon: Curating Data-Driven Inventory
Explore the intersection of inventory curation and attention metrics, revealing the benefits of supplementing inventory with data signals on the supply side. Sam Marc, Sr. Director of Addressable Solutions at PubMatic, will share case studies illuminating the path to leveraging attention insights to uncover optimization opportunities.
Coming soon—check back for updates!
PREVIOUS INSTALLMENTS
September 28: Economics of Media Quality
To kick off the series, Tom Triscari, Founder & CEO of Lemonade Projects, joined Adelaide’s Marc Guldimann to discuss the economics of digital media. Discover how traditional verification metrics have inadvertently fostered lemon-market conditions and find out how innovative approaches to media quality measurement promise to recalibrate incentives and nurture a balanced marketplace.
In case you missed it, stay tuned for a webinar recap!