Bid to Win: How to Unlock the Power of Custom Bidding with Attention Metrics

Could custom bidding enriched by attention metrics be a secret weapon in maximizing programmatic performance? We explore this topic with Sharad Kandoi, product manager at Google Display & Video 360, in our latest "Center of Attention" webinar.

Watch the insights-packed highlight video for a breakdown of custom bidding strategies and success stories, including:

  • What the paradigm shift from the "Precision Age" to the "Predictive Age" means for advertisers—and why this is the perfect time for experimentation
  • How publishers and advertisers can use custom bidding to gain a competitive edge, and which use cases are most effective
  • How enterprises can develop custom-bidding scripts that are easily deployed
  • How top brands like NBA leverage custom bidding solutions to drive business outcomes
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