Attention Metrics in The Trade Desk: Notes From the Field

Adelaide's partnership with The Trade Desk has equipped brands with cutting-edge attention measurement for several years. Together, we’ve helped advertisers measure AU across billions of impressions and leverage that attention data to drive better outcomes at the global scale offered by The Trade Desk (TTD).

We're excited to expand our TTD integration with billing and automation features that will make using AU to drive better outcomes even easier for our joint customers.

Thanks to billing integration, we’ve dramatically reduced paperwork. TTD customers can now pay for AU measurement through their existing commercial relationship with the click of a button. No need to go through procurement or vendor onboarding. Pay all your AU measurement fees through TTD! (Don’t worry—customers who choose this route will still get the same access to Adelaide’s world-class client service.)

By leveraging BidLists via TTD's API, we’ve simplified AU-driven media buying, making it easy for advertisers to invest in the media most likely to capture consumer attention. Our integration enables Volume Control and bid factoring to activate and optimize programmatic campaigns. Put simply, media buyers can immediately harness AU to find the most effective programmatic inventory at an efficient price.

The result? Advertisers can now get end-to-end AU measurement and optimization through TTD, removing friction points throughout the campaign lifecycle. This embodies Adelaide’s mantra of “AU Everywhere.” We aim to make attention measurement and activation as seamless as possible in all our clients’ favorite platforms. With these developments, Adelaide and TTD set a new standard for advertising efficiency with attention metrics. 

To discover how these advancements can transform your advertising strategy, contact your The Trade Desk representative or info@adelaidemetrics.com.