BAM Strategy Partners with Adelaide to Incorporate Outcomes-based Attention Metrics into Media Planning and Buying
NEW YORK, April 07, 2022— BAM Strategy, a Montreal-based digital agency, furthers its philosophy of CAREIOSITY™, a commitment to driving valuable impact for clients, by naming Adelaide its exclusive attention measurement partner. BAM clients will gain a new level of insight into media quality across channels with Adelaide’s advanced attention-based metrics.
Adelaide’s AU is an omnichannel metric that uses machine learning to measure thousands of media quality signals and predict a placement’s propensity to capture attention and contribute to outcomes. BAM clients will benefit from granular attention-based insights on all paid media, empowering media investment decisions that provide a competitive edge.
Akili Interactive was one of the first BAM clients to benefit from the partnership by working with Adelaide to measure media quality and value across four distinct channels. Combining AU with cost data, Adelaide found significant variance in cost per AU (CPAU) across domains, revealing opportunities for Akili’s team to shift budget away from low-value placements and reduce wasted spend by 23 percent.
In 2022, Akili is leveraging AU and CPAU across planning and buying to uncover these types of efficiencies, inform its media mix, and improve brand outcomes and attentive reach.
“Sharing our clients’ stories in the most impactful and cost-effective way possible, across every touchpoint in the customer journey, is a core component of how BAM drives strategic value. To deliver on this, we’ve realized the need for media metrics linked to those brand objectives.” Said Pete Meyers, President, US, BAM Strategy. “With AU, we gain precision and accuracy in measuring media value, which allows our teams to chart a clear path forward to help clients identify optimal budget allocation and drive better results.”
“We’re thrilled to be working with innovative and conscientious partners like BAM who realize the importance of precision in measuring media quality to fuel smart investment decisions.” Said Marc Guldimann, CEO, Adelaide. “We’re excited to expand our partnership and continue to support BAM in driving better outcomes for its clients.”
About BAM Strategy
BAM is a Digital Experience Agency made up of professionals who are dedicated to motivating consumer behavior through strategy, media, platforms, and creative initiatives that really convert. BAM Strategy lives by a one-word philosophy; CAREIOSITY™. The act of caring and being curious at the same time, with the intention to create real, and valuable impact. For over 20 years, BAM has nurtured client-agency relationships into partnerships, as they strategically develop ideas that serve the business goals of their clients. For more information, visit https://bamstrategy.com/.
About Adelaide
Adelaide is a leader in the rapidly growing field of evidence-based media quality measurement. Adelaide’s metric, AU, helps advertisers make better media investment decisions. AU is an omnichannel metric that evaluates thousands of signals to predict attention and drive more efficient outcomes. Since 2019, Adelaide has enabled the world’s top brands to understand media quality across their entire media spend and uncover valuable optimization opportunities to reduce waste and drive better results. Named after the global epicenter of evidence-based marketing in southern Australia, Adelaide is headquartered in New York City. For more information, visit www.adelaidemetrics.com.