Food & Beverage
High-AU Drives 2X More Customer Visits at Lower Cost for Leading QSR Chain
Goals
- Evaluate the relationship between customer visitation data and attention
- Drive incremental visits by optimizing towards higher-AU media
- Establish AU as an in-flight proxy for conversion outcomes
Approach
- Activate Adelaide tag-based analytics to measure media quality across 186M impressions
- Conduct correlation analysis using Foursquare data to prove connection between high-AU media and visits
- Optimize mid-flight through domain exclusions and ad format allocations
- Compare the impact of optimizing with AU vs. standard tactics
Performance Results
156% Increase in Incremental Visits and 87% Increase in Total Visits
Placements with higher AU scores were strongly correlated to increased visits—driving, on average, more than 2X higher conversions than low-AU media.
60% Reduction in Cost per Incremental Visit
While CPMs showed little variation across AU groups, Medium AU media drove more than a 30% reduction in cost per visit—and High AU media drove twice that.