High-Quality, High-Value Media Drives Brand Lift for a Leading Healthcare Group


  • Determine how Adelaide AU media quality ratings correspond to brand impact


  • Activate Adelaide tag- and research-based analytics to measure media placement quality across channels
  • Prove a correlation between higher average AU ratings and attitudinal outcomes—such as awareness, consideration, and favorability

Performance Results

AU delivered an average of 85% greater impact in Familiarity and 77% greater impact in Perception versus viewability.

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