Healthcare
High-Quality, High-Value Media Drives Brand Lift for a Leading Healthcare Group
Goal
- Determine how Adelaide AU media quality ratings correspond to brand impact
Approach
- Activate Adelaide tag- and research-based analytics to measure media placement quality across channels
- Prove a correlation between higher average AU ratings and attitudinal outcomes—such as awareness, consideration, and favorability
Performance Results
AU delivered an average of 85% greater impact in Familiarity and 77% greater impact in Perception versus viewability.