Ecommerce
High-AU® Media Delivers Higher Awareness, Lower Emissions for a Multinational E-commerce Giant
Goal
- Demonstrate the effects of high-quality media on brand outcomes and on environmental impact
Approach
- Activate Adelaide analytics to measure media quality across Display, OLV, CTV, and YouTube on a national campaign
- Partner with Kantar to measure the impact of AU on upper- and mid-funnel outcomes
- Partner with Scope3 to measure the carbon emissions of media
Brand Impact
Higher-AU® Media Delivered up to 83% Higher Awareness
When exposed to more than 200 AU, respondents who were not already customers had 82.9% higher awareness than those in the under-200 AU group.
Environmental Impact
AU®-Optimized Media Generates Fewer Emissions
AU-optimized media generated 13.7% fewer carbon emissions than viewability-optimized media.
