Travel & Hospitality
AU Reveals a 9.5x Variance in Media Placement Value for a Luxury Hotel Group
Goal
- Analyze media quality and value to determine the best campaign investments
Approach
- Activate Adelaide tag-based analytics to measure media placement quality
Performance Results
9.5X variance from highest- to lowest value media placements
A large disparity in media placement value reveals ample opportunities for CPAU optimization and efficiency increases
