Travel & Hospitality

AU Reveals a 9.5x Variance in Media Placement Value for a Luxury Hotel Group


  • Analyze media quality and value to determine the best campaign investments 


  • Activate Adelaide tag-based analytics to measure media placement quality

Performance Results

9.5X variance from highest- to lowest value media placements

A large disparity in media placement value reveals ample opportunities for CPAU optimization and efficiency increases

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