Beer, Wine, & Spirits
AU Predicts Awareness for a Global Beer Brand’s New Product Launch
Goal
- Measure Display and OLV media quality
Approach
- Activate Adelaide tag-based analytics to measure display and OLV media placement quality
- Determine a correlation between higher average AU ratings and brand
and product awareness
Performance Results
+38% Higher Product Awareness
Placements with high AU ratings returned double-digit product awareness gains over placements with lower AU ratings.