Beer, Wine, & Spirits

AU Predicts Awareness for a Global Beer Brand’s New Product Launch


  • Measure Display and OLV media quality


  • Activate Adelaide tag-based analytics to measure display and OLV media placement quality
  • Determine a correlation between higher average AU ratings and brand
    and product awareness

Performance Results

+38% Higher Product Awareness

Placements with high AU ratings returned double-digit product awareness gains over placements with lower AU ratings.

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