Health & Wellness
Adelaide + Emodo: 3X Boost in KPIs for Shiseido
Goals
- Prove that high-AU media coupled with advanced audience targeting drives incremental outcomes for the beauty brand Shiseido
- Drive awareness of a new skincare product among Shiseido’s target demographic
Approach
- Curate custom-tailored and hyper-targeted Emodo Audiences to reach relevant Shiseido shoppers with accuracy and scale
- Leverage Emodo Geofencing to target consumers in real-time when near relevant retailers
- Optimize the campaign using Adelaide AU insights to eliminate ineffective media
AU Performance
Emodo Formats Crushed Adelaide AU Benchmarks
Emodo formats outperformed standard display benchmarks and High Impact/Rich Media benchmarks by over 50%.
Brand Lift Results
High-AU Emodo Inventory Drives Huge Lift Across KPIs
By matching AU data with Lucid brand survey data, Adelaide found that high AU Emodo inventory drove 174% lift in Ad Recall and 83% lift in Purchase Intent.