Financial Services
High-AU Media Delivers 2.5x Higher Conversions per Impression for a Consumer Brokerage
Goal
- Improve price-to-performance ratio for open-web display campaign
Approach
- Activate Adelaide pixel-based analytics to measure media placement quality
Adelaide helps brands understand media quality by using attention signals to create a proprietary metric, the AU. The metric is built by combining session-level data with research, which is then processed by an algorithm tuned to predict outcomes. - Prove a correlation between higher average AU ratings and better outcomes—in this case, increased customer deposit
Performance Results
High average AU placements tracked 2.5x higher deposits per impression than lower average AU placements.
