Fitness & Lifestyle
AU Delivers 51.5% Higher Sales Lift than Standard Optimizations for a Premium Fitness Company
Goal
- Measure Display media quality
- Demonstrate how AU-optimized media drives incremental sales compared to standard optimization KPI
Approach
- Activate Adelaide tag-based analytics to measure Display media placement quality
- Structure an A/B test optimizing half the campaign’s placements towards AU and half to status quo metric
- Prove correlation between AU and incremental sales lift
Performance Results
+51.5% Higher Sales Lift
Mid-campaign findings also reveal that AU varies 10.7X across domains, indicating optimization opportunities to further improve media performance and efficiency.