Fitness & Lifestyle

AU Delivers 51.5% Higher Sales Lift than Standard Optimizations for a Premium Fitness Company


  • Measure Display media quality
  • Demonstrate how AU-optimized media drives incremental sales compared to standard optimization KPI


  • Activate Adelaide tag-based analytics to measure Display media placement quality
  • Structure an A/B test optimizing half the campaign’s placements towards AU and half to status quo metric
  • Prove correlation between AU and incremental sales lift

Performance Results

+51.5% Higher Sales Lift

Mid-campaign findings also reveal that AU varies 10.7X across domains, indicating optimization opportunities to further improve media performance and efficiency.

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