Automotive
AU Optimizations Helped Achieve the Most Successful EV launch in Switzerland in 2021
Goal
- Work with ŠKODA—the second-highest profit margin generator for the Volkswagen Group—on the launch campaign for their ENYAQ iV electric vehicle
Approach
- Optimize Display and OLV media to drive higher attention ratings
- Measure results of optimizations on brand impact versus viewability optimizations
Increased Ad Recall and Purchase Intent
An A/B test pitting AU-optimized media against viewability-optimization delivered 57% higher ad recall for Adelaide optimized placements.
AU-optimized media also returned better impact for lower-funnel performance, with 12% higher purchase intent among viewers of attention-optimized media.
