AU Optimizations Helped Achieve the Most Successful EV launch in Switzerland in 2021


  • Work with ŠKODA—the second-highest profit margin generator for the Volkswagen Group—on the launch campaign for their ENYAQ iV electric vehicle


  • Optimize Display and OLV media to drive higher attention ratings
  • Measure results of optimizations on brand impact versus viewability optimizations

Increased Ad Recall and Purchase Intent

An A/B test pitting AU-optimized media against viewability-optimization delivered 57% higher ad recall for Adelaide optimized placements.

AU-optimized media also returned better impact for lower-funnel performance, with 12% higher purchase intent among viewers of attention-optimized media.

An Award Winning Use of Data

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