Financial Services
High-quality, Attentive Media Delivers Superior Applicants for a Leading Credit Card Company
Goal
- Measure programmatic Display media quality
- Demonstrate how AU optimization on “ad engagement” improves mid-funnel outcomes, such as Site Visits and Applicant Approval Rate
Approach
- Activate Adelaide tag-based analytics to measure Display media placement quality
- Structure an A/B test optimizing half the campaign’s placements towards AU and half to “business as usual” metric
- Compare results of each treatment group to determine which had the strongest impact on advertiser outcomes
Performance Results
+54% Lift in Credit Card Application Approval Rate
In addition to higher-quality applicants, AU optimizations delivered:
- ＋74% more site visits
- ＋12.3% decrease in overall media spend
- ＋22.6% lower application drop-off among exposed individuals
