Financial Services
Global Bank’s AU Strategy Pays Off: 2.8x More Conversions, 70% Lower CPA
Goal
- Prove that optimizing media with Adelaide’s AU metric delivers more efficient outcomes than standard buying tactics
Approach
- Segment campaign into control and AU-optimized groups
- Shift spend toward high-AU media in the AU group
- Refine using real-time AU insights to exclude low-attention domains
- Measure impact of AU optimizations using client survey and conversion data
Brand Lift Outcomes
Higher Attention Media = Increased Brand Lift
High-AU display media lifted Ad Recall by 15% over lower-AU inventory. On OLV, high-AU placements drove a 27% increase in Familiarity.
Conversion Results
AU Optimizations Boost Conversions & Efficiency
AU-optimized media drove a 178% lift in Conversions, a 70% decrease in Cost per Acquisition (CPA), and a 74% drop in Cost per Site Visit—a 321% efficiency gain—over non-AU-optimized media.