Luxury Goods
A Council of Jewelry Makers Found Up to 57% Better Cost Performance with Adelaide
Goal
- Ensure maximum quality and value for the council’s first-ever brand campaign
Approach
- Activate Adelaide tag-based analytics to measure media placement quality
across publishing partners - Optimize to Cost per AU (CPAU) to increase campaign efficiency
Performance Results
+57% Increase in Cost Efficiency
CPAU optimizations deliver double-digit efficiency gains across nearly every publisher on the campaign
High-AU Media Drives Higher Conversions
High-value media—ad placements with a good quality-to-cost ratio—help drive a lower overall Cost per Visit (CPV) than placements with a higher Cost per AU.
