Luxury Goods

A Council of Jewelry Makers Found Up to 57% Better Cost Performance with Adelaide

Goal

Ensure maximum quality and value for the council’s first-ever brand campaign

Approach

Activate Adelaide tag-based analytics to measure media placement quality
across publishing partners
Optimize to Cost per AU (CPAU) to increase campaign efficiency

Performance Results

+57% Increase in Cost Efficiency

CPAU optimizations deliver double-digit efficiency gains across nearly every publisher on the campaign

High-AU Media Drives Higher Conversions

High-value media—ad placements with a good quality-to-cost ratio—help drive a lower overall Cost per Visit (CPV) than placements with a higher Cost per AU.

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