Financial Services

Media with Higher AU Ratings Drove +24% Greater Brand Impact for a US Bank


  • Measure quality across display, OLV, and YouTube to determine which placements delivered outsize performance


  • Activate Adelaide pixel- and research-based analytics to measure media placement quality across channels
  • Prove a correlation between higher average AU ratings and better outcomes

Performance Results

Media quality has a direct effect on brand outcomes

A Lucid survey showed that high AU placements delivered increased lift versus low AU placements.

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