Financial Services
Media with Higher AU Ratings Drove +24% Greater Brand Impact for a US Bank
Goal
- Measure quality across display, OLV, and YouTube to determine which placements delivered outsize performance
Approach
- Activate Adelaide pixel- and research-based analytics to measure media placement quality across channels
- Prove a correlation between higher average AU ratings and better outcomes
Performance Results
Media quality has a direct effect on brand outcomes
A Lucid survey showed that high AU placements delivered increased lift versus low AU placements.