CPG

Top-Quality Media Delivers 180% Higher Correlation to ROI for a Leading Yogurt

Goal

  • Analyze media quality and value on a product-based display campaign

Approach

  • Activate Adelaide tag-based analytics to measure media placement quality
    and value across domains
  • Prove a stronger correlation between AU ratings and ROI versus viewability

Performance Results

+180% Higher correlation with Nielsen ROI versus viewability

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