Technology
Adelaide Optimizations Delivers a 44% Higher ROAS for a Leading B2B Technology Provider
Goal
- Demonstrate the impact of high-quality media on full-funnel outcomes from brand lift to conversions
Approach
- Activate Adelaide tag-based analytics to measure Display and OLV media quality
- A/B testing Adelaide AU-optimized campaigns vs. Legacy campaigns
Performance Results
AU-Optimized Placements Drive a 44% Increase in ROAS
Despite higher CPMs, Adelaide AU-optimized placements generated better results than non-optimized media.
Branding Performance
Double-Digit Brand Lift Across Multiple Brand KPIs
Adelaide optimized media also drove higher Online Ad Awareness (Recall), Favorability, Consideration, and Preference.