Adelaide Optimizations Delivered 44% Higher ROAS for a Leading B2B Technology Provider


  • Demonstrate the impact of high-quality media on full-funnel outcomes from brand lift to conversions


  • Activate Adelaide tag-based analytics to measure Display and OLV media quality
  • A/B testing Adelaide AU-optimized campaigns vs. Legacy campaigns

Performance Results

AU-Optimized Placements Drive a 44% Increase in ROAS

Despite higher CPMs, Adelaide AU-optimized placements generated better results than non-optimized media.

Branding Performance

Double-Digit Brand Lift Across Multiple Brand KPIs

Adelaide optimized media also drove higher Online Ad Awareness (Recall), Favorability, Consideration, and Preference.

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