Fitness & Lifestyle

AU Proves a Healthy Indicator of On-site Subscriptions for an International Fitness Brand


  • Measure true media quality and identify opportunities to increase online subscriptions


  • Activate Adelaide tag-based analytics to measure media placement quality
  • Compare AU data across all partners, formats, and placements to on-site action data to prove correlation

Domain Performance

Positive correlation points to AU as a good proxy metric for subscriptions.

Optimizing towards high-AU ad formats is likely to increase Conversion Rate.

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