Fitness & Lifestyle
AU Proves a Healthy Indicator of On-site Subscriptions for an International Fitness Brand
Goal
- Measure true media quality and identify opportunities to increase online subscriptions
Approach
- Activate Adelaide tag-based analytics to measure media placement quality
- Compare AU data across all partners, formats, and placements to on-site action data to prove correlation
Domain Performance
Positive correlation points to AU as a good proxy metric for subscriptions.
Optimizing towards high-AU ad formats is likely to increase Conversion Rate.
