CPG
High-AU Media Leads to 3.4X Higher Sales with a Lower Cost per Conversion for Pet Care Brand
Goal
- Measure Display and OLV media quality and value by format and device
- Determine whether AU-optimized media drives higher in-store purchases at a lower cost of conversion
Approach
- Activate Adelaide tag-based analytics to measure Display and OLV media placement quality
- Correlate AU scores with in-store purchases using IRI sales data
Sales Performance
3.4X Higher Sales Impact for High-AU OLV Media
Correlation with IRI sales data shows a significant increase in conversion rate from the lowest-AU group to the highest.
Cost Performance
69% Lower Cost per Conversion for High-AU Display Media
High-AU Display media shows a 69% decrease in the cost per conversion compared to low-AU media.