High-AU Media Leads to 3.4X Higher Sales with a Lower Cost per Conversion for Pet Care


  • Measure Display and OLV media quality and value by format and device
  • Determine whether AU-optimized media drives higher in-store purchases at a lower cost of conversion


  • Activate Adelaide tag-based analytics to measure Display and OLV media placement quality
  • Correlate AU scores with in-store purchases using IRI sales data

Sales Performance

3.4X Higher Sales Impact for High-AU OLV Media

Correlation with IRI sales data shows a significant increase in conversion rate from the lowest-AU group to the highest.

Cost Performance

69% Lower Cost per Conversion for  High-AU Display Media

High-AU Display media shows a 69% decrease in the cost per conversion compared to low-AU media.

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