Home & Garden

High Value Media Leads to a Lower Cost-per-Visit for a Leading Paint Manufacturer

Goal

Improve price-to-performance ratio for open-web display campaign

Approach

Activate Adelaide tag-based analytics to measure media placement quality
Prove a correlation between higher average AU ratings and better outcomes Cost-per-Visit

Performance Results

Lower Cost-per-AU returned lower Cost-per-Visit

‍

Previous case study

You’re reading the first case study.

Next case study

You’re reading the most recent case study.