Food & Beverage
An International Soft-Drink Brand Found Over 22% in Potential Cost Savings
Goal
- Determine if media placement quality aligns with brand standards of excellence
- Demonstrate how AUs offer more optimization potential than incumbent KPIs
Approach
- Activate Adelaide pixel-based analytics to measure media placement quality
- Differentiate AU results from current optimization metrics such as VCR
and viewability - Identify low-performance media
Domain Performance
+22.4% Costs Savings with Domain Optimization
Excluding the bottom third of domains would reduce costs and deliver the same total AUs.
Format Performance
+26.4% Higher Avg. AU with Format Optimization
Optimizing ad format allocations would average AU over 26%—performance that’s 105% over benchmark