Food & Beverage

An International Soft-Drink Brand Found Over 22% in Potential Cost Savings


  • Determine if media placement quality aligns with brand standards of excellence
  • Demonstrate how AUs offer more optimization potential than incumbent KPIs


  • Activate Adelaide pixel-based analytics to measure media placement quality 
  • Differentiate AU results from current optimization metrics such as VCR
    and viewability
  • Identify low-performance media

Domain Performance

+22.4% Costs Savings with Domain Optimization

Excluding the bottom third of domains would reduce costs and deliver the same total AUs.

Format Performance

+26.4% Higher Avg. AU with Format Optimization

Optimizing ad format allocations would average AU over 26%—performance that’s 105% over benchmark

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