Sports & Entertainment

Adelaide AU Ratings for CTV, Display, and OLV Predict Tune-in

Goal

  • Measure media quality across Display, OLV, and CTV placements
  • Determine if media placement quality correlates to increased tune-in

CTV Performance

38% higher subsequent tune-in rate

for high-AU exposure on CTV vs. low-AU exposure

Digital Performance

3x better tune-infor High-AU display and OLV placements versus lower-AU placements.

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