Health & Wellness

High-AU Media Leads to Double-Digit Increases in Brand Lift for a Top Healing Moisturizer


  • Demonstrate the impact of high-quality media on attitudinal outcomes


  • Activate Adelaide tag-based analytics to measure Display and OLV media quality
  • Divide respondents into low- and high-AU groups based on whether they had seen fewer or more than 60 AUs of brand media
  • Partner with brand lift provider, Kantar, to determine if AU correlates to attitudinal KPIs

Performance Results

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