Health & Wellness
High-AU Media Leads to Double-Digit Increases in Brand Lift for a Top Healing Moisturizer
Goal
- Demonstrate the impact of high-quality media on attitudinal outcomes
Approach
- Activate Adelaide tag-based analytics to measure Display and OLV media quality
- Divide respondents into low- and high-AU groups based on whether they had seen fewer or more than 60 AUs of brand media
- Partner with brand lift provider, Kantar, to determine if AU correlates to attitudinal KPIs
Performance Results
