Home & Garden

Driving a +34.5% More Efficient Cost-Per-Lead for a Fortune 500 Home & Garden Client


  • Identify campaign optimization opportunities for a smarter, more efficient media spend


  • Activate Adelaide tag-based analytics to measure media placement quality
  • Factor in cost: Divide each placement’s CPM by its AU score to achieve
    Cost-per-AU (CPAU)
  • Determine potential efficiency gains from optimizing to CPAU

Performance Results

+49.5% More Efficient Cost-Per-Lead

Adelaide measured a .84 correlation between CPAU and CPL—revealing the potential for big gains in efficiency by optimizing to low CPAU media.

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