Home & Garden
Driving a +34.5% More Efficient Cost-Per-Lead for a Fortune 500 Home & Garden Client
Goal
- Identify campaign optimization opportunities for a smarter, more efficient media spend
Approach
- Activate Adelaide tag-based analytics to measure media placement quality
- Factor in cost: Divide each placement’s CPM by its AU score to achieve
Cost-per-AU (CPAU) - Determine potential efficiency gains from optimizing to CPAU
Performance Results
+49.5% More Efficient Cost-Per-Lead
Adelaide measured a .84 correlation between CPAU and CPL—revealing the potential for big gains in efficiency by optimizing to low CPAU media.
